Brand Lead

1 month ago


London, United Kingdom ITV Jobs Full time

**Brand Lead**

**ITV Studios**

**12 month ftc, full time (mat cover)**

**Office Location: ITV, White City**

**Closing Date: 13th January 2023**

**Why you should join us**

ITV Studios is a global home for handpicked individuals with the freedom to deliver the unexpected every day.

With incredible shows like The Voice, Love Island, Line Of Duty, Queer Eye and Snowpiercer, we have over 60 labels in 13 countries and 90,000+ hours in our catalogue. Our Marketing team is at the heart of ITV Studios, ensuring our brands and shows get primary consideration and competitive advantage.

ITV Studios Marketing teams work globally across the business to plan and deliver industry
- leading, commercially-focused campaigns, brand management, and partnership marketing.

**This role entails**

The Brand Marketing Lead is an essential role within the marketing team. Working directly with our internal teams as well as our 60+ labels, you will lead the annual brand and marketing plan that underpins our business, building the ITVS profile and reputation. This essential role brings all parts of ITV Studios together into one cohesive brand, with the aim of building global awareness, reputation and consistency.

**Key responsibilities**:

- Work closely with our marketing teams and key stakeholders to ensure brand consistency across all comms touch-points such as label logos, distribution marketing, showreels, digital platforms and key events.
- Budget Management
- Work with the ITV Studios Press team to incorporate corp comms plans and tactics to deliver maximum value against owned, earned and paid-for media.
- Build strong relationships with ITV Studios MDs, particularly International Studios, Creative Networks, ITVS America (scripted) and ITV America (non-scripted), to ensure ITVS markets are building a strong reputation and profile amongst the media and entertainment industry; reflects input and feedback of MDs in tactical
- plans.
- Manage new label branding and creation and any associated launch marketing projects.
- Work across festivals/markets such as MIPCOM, Berlinale, SeriesMania, LA Screenings which covers all of ITVS - building reputation by
- curating content, producing creative and brand campaigns, and developing strong strategic partnerships with media and commercial partners who can provide media and reputational value.
- Bring together x-business initiatives like MIPCOM, Natpe, ATF where multiple ITVS teams are present, and produce specific plans that build the ITV Studios brand profile, alongside GD and GE plans.
- Lead on ITV Studios attribution - ensuring all 60+ labels are aligned to the ITVS brand - working to ensure ITVS branding is part of every label’s identity. Delivers an up-weight in comms via social media, or working with ITVS Press, to get us shared ownership and recognition in terms of profile.

**To be considered for this opportunity you will need to demonstrate the following skills**:
**Minimum role criteria**:

- Excellent track record in marketing and events is essential with relevant experience working with large, successful brands.
- Previous experience leading and nurturing a team in a marketing environment.
- Good knowledge of the international TV and content distribution industry.
- Demonstrable experience in developing excellent creative, and briefing & managing agencies, as well as managing design & video production projects through to final delivery.

**The Key role criteria is as follows**:

- PR & Publicity experience is desirable, including organising press trips and working with talent, relationships with international B2C festivals.
- Relevant experience in a media/entertainment environment.
- Strong written and verbal communication skills, with the confidence and gravitas to manage senior stakeholders (MDs, Creative Directors) across labels, distribution businesses and management
- Excellent project management, administrative & IT skills and strong organisational ability with attention to detail and flair.
- Strong team player with a can-do attitude.
- Copywriting experience desirable

**Closing Date: 13th January 2023**

This role may close early if we receive a significant number of applicants.

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance.

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.



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