Brand Lead, Cvrm

2 weeks ago

London, United Kingdom AstraZeneca Full time

**Brand Lead - Cardiovascular, Renal and Metabolic**

**Location: London**

**Competitive Salary and Benefits**

**Closing Date: 16th August 2023**

Do you have commercial pharmaceutical experience?

Are you a marketing leader with a track record of growing market share and successfully launching new products and brands?

As a **Brand Lead, **you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives.

**Business Area**

Join our industry-leading team, where our rich and diverse pipeline speaks for itself.

A ground-breaking, fast-paced place, here you can feel the buzz and that is why we love it.

At AstraZeneca UK, we are committed to delivering against three missions:

- Accelerating the position of the UK as a global centre of excellence in life sciences
- Redefining healthcare through fast and equitable access to the most effective medicines, high quality care
- Delivering sustainable leadership that prioritises healthy people, society and planet

Our head office in Pancras Square offers us the strongest possible platform to transform the lives of patients in the UK, as the country’s leading biopharmaceutical company. It brings AstraZeneca UK closer to our customers, partners and collaborators in the UK’s healthcare environment, as well as develop greater collaboration with the wider AstraZeneca footprint.

We lead Commercial to provide solutions that make a difference in improving our patients experience and health outcomes. In Commercial Leadership we have to be accountable - a specialised team of trusted experts. We’re always nurturing and protecting our teams to remove any barriers to innovation and experimentation.

At AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. There are countless opportunities to develop and grow with AstraZeneca - working with top people to build a diverse career and learn what Commercial looks like at its best.

**What you’ll do**

As Brand Lead you will lead the development of brand strategy and the implementation of tactics through leadership of the cross-functional team.

This includes the external strategy and interaction with key customer groups within the therapeutic area, including clinical, governmental, national and regional payer groups to deliver positive outcomes. Working with key internal partners across the enterprise, the Brand Lead will lead strategic planning for patient access and communicate across the business for the brand. You will be responsible for the delivery of brand objectives and sales targets, operating within the defined resource. Accountable for all marketing team deliverables for the brand including driving practice change at scale, developing the single brand plan, tactical execution and activation.

**Accountabilities**:

- Responsible for achievement of brand financial objectives and competitive share
- Responsible for design and deployment of the cross-functional brand plan
- Plays a leading role across the functional teams (medical, IBEX, policy, compliance, finance, marketing access)
- Responsible and owns the process and inputs required for business planning and financial planning cycles
- Ensures omnichannel is embedded into the brand plan and customer engagement map
- External engagement with key internal and external partners, influencers, and decision makers
- Uses insights and performance data to ensure strategic decision making is informed and agile to market shifts
- Responsible for managing promotional budget across functional initiatives

**Essential Skills and Experience**
- Significant pharmaceutical commercial experience with a strong performance track record
- Strong marketing leadership with a successful track record of growing market share
- Preparing for and successfully launching new products and brands
- Creative marketing capabilities together with meticulous commercial business sense
- Degree qualified, ideally with additional post-graduate qualification such as an MBA

**Desirable Skills and Experience**
- Good experience of the UK market, with its unique NHS system
- MBA

**Why AstraZeneca?**

At AstraZeneca, we 're dedicated to being an excellent Place to Work. Where you are empowered to push the boundaries of science and fuel your ambitious spirit. There’s no better place to make a difference to medicine, patients and society. A broad culture that develops diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

**So, what’s next?**

Are you already envisioning yourself joining us? Good, because we can’t wait to hear from you.

**Where can I find out more?

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