Programme & Events Lead

6 months ago

London, United Kingdom MindGym Full time

**Programme Lead - 12 Month FTC**:
Internal & External Comms & Events

London, UK; Hybrid role

**Responsibilities**:

- Develop both the strategy and implementation of a unique programme of virtual and in-person thought leading events, that foster tangible and measurable commercial impact for the coming 12 months
- Work on the end-to-end cycle of a programme, from conceptualisation to delivery, including working with our innovation team to select dynamic topics and ways of running our events - creating the event copy & content for webinars - and working with the marketing team to drive attendance and campaigns
- Managing the logistics of an event with ad hoc support from the team
- Work with our US & UK teams to develop a programme adapted to their unique goals and audiences
- Bring together thought leaders in behavioural science to inspire thought provoking conversations, and foster increased connectivity and networking opportunities among MindGym's community
- Support the acquisition of new clients and increase brand awareness of MindGym as a thought leader in behavioural science and a trusted partner to support businesses to build culture, commitment and skills
- Continuously evolve and report on success of the programme, focusing on insights into engagement, insights and ROI
- Ensure that all events attended or hosted by MindGym are capturing the right data for reporting, and are delivered on brand

**Internal Comms Responsibilities**:

- Maintain an internal programme of quarterly virtual events which communicate key messages to the business - ensuring employees are engaging with the company vision, strategy and understand their part in the journey.
- Work with MGX & the people team on the content and key updates, ensuring employees feel like part of the conversation and key business areas feel like they have the opportunity to communicate their strategy.
- Drive participation, attendance and engagement at those events for both the US & UK, with the ultimate aim of having everyone feel more connected.
- Support with internal events (such as Christmas parties) as required.

**Key Projects/Deliverables**:

- Delivering from day one on an ongoing and existing programme of virtual events which engage our clients on a monthly basis, and give our sales teams a reason to reach out
- With support from RF, curating a programme to take us through into the rest of the year, which is strategically aligned to commercial goals & objectives and encompasses the right blend of:

- A smaller programme of bespoke, targeted roundtables, dinners and breakfasts for senior executives
- Virtual, global opportunities to connect
- Ensuring our partnership and presence at the right conferences and events
- Developing our book club concept
- Delivery of MindGym's first formal programme of internal communications
- And any other ideas that we're missing

**Experience/Skillset**:

- A track record of designing and facilitating collaborative events, both in person and virtually in the UK & US, that lead to commercial outcomes
- Experience delivering internall comms would be brilliant, but not essential
- An 'all round' marketing skillset which lends itself to thought leadership and content, audience segmentation and data, as well as logistics and coordination
- Demonstrated ability to design and deliver programmes and events across complex topics
- Passion - either professionally or personally - for behavioural sceince
- Proficiency in Microsoft Office
- Strong project management and prioritisation skills
- A collaborative approach to work - able to engage stakeholders and your team effectively, and confidently lead on projects
- Relationship building skills and the ability to engage with people from various sectors, backgrounds and seniority levels

This person will need to have flexibility to work non-traditional office hours: early mornings, evenings

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