Head of Brand
5 months ago
We are Global Brands Ltd - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.
Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.
At Global Brands, we are more than just beverages; we’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.
Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
**HEAD OF BRAND: Shaping Brands, Crafting Experiences**
**The Role**:
As the Head of Brand at Global Brands, you’ll steer our brand management strategy to new horizons, ensuring our commitment to enhancing moments resonates across every touchpoint. Reporting directly to the Marketing Director, you will lead a team of Brand Managers and Assistant Brand Managers in shaping and delivering remarkable brand experiences.
**Key Responsibilities**:
- Develop and execute comprehensive brand strategies in alignment with our mission of enhancing moments through exceptional flavours.
- Lead, mentor, and guide the Brand Management team, fostering an atmosphere of innovation and collaboration.
- Collaborate cross-functionally with Marketing, Sales, Product Development, and Design to ensure seamless brand integration.
- Leverage your FMCG drinks expertise to analyse market trends, consumer insights, and competitive landscapes, driving brand differentiation and growth.
- Spearhead the creation of compelling brand campaigns, marketing materials, and promotions.
- Oversee budget allocation and resource management to maximize return on investment.
- Monitor and evaluate brand performance metrics, translating data into actionable insights for continuous refinement.
- Champion brand guidelines, upholding a cohesive identity and messaging.
- Cultivate partnerships with external agencies and vendors to elevate brand visibility.
**The person**:
- Proven track record of successful brand management in the FMCG drinks sector, with demonstrated leadership experience.
- Strategic mindset with the ability to translate insights into effective brand strategies.
- Exceptional leadership skills, fostering talent development and teamwork.
- Profound understanding of market research, consumer behaviour, and FMCG industry trends.
- Creative thinker with a flair for innovative campaigns and concepts.
- Experienced in budget management and resource allocation.
- Proficiency in relevant software/tools including the Microsoft Office 365 Suite
**Why Join Global Brands Ltd.?**
- Opportunity to lead a dynamic team within a respected industry leader.
- Contribute to shaping unforgettable brand experiences for a diverse portfolio of beverages.
- Be part of a collaborative and innovative work environment.
- Competitive salary and comprehensive benefits package.
- Influence brand strategies and company growth within the FMCG drinks sector.
- Hybrid working option
- with one day per week work from home allowance
**_Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries._**
**Job Category**:Head of Brand**Job Type**:Full Time**Job Location**:Chesterfield
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