Trade Marketing Assistant

3 months ago

Chesterfield, United Kingdom Grangers International Ltd Full time

**Trade Marketing Assistant**

An opportunity has arisen to work within a developing Marketing Department of a well-established manufacturing company. Grangers International Ltd, based in Derbyshire and established in 1937, is the owner of market-leading aftercare brands; Grangers, Fabsil and Cherry Blossom. This is an exciting time to join a very ambitious, passionate and growing business.

**THE ROLE**

The individual will work closely with all teams across the business including Marketing, Product, Design and Sales.
- Full-time
- Office-based with some opportunities to work from home when relevant
- Occasional evening and weekend work may be required for attendance at trade shows
- Opportunity to develop skills base through funded courses and training software
- Salary: Negotiable and dependent upon experience.

**KEY AREAS OF RESPONSIBILITY**
- Assist the Head of Marketing in developing and executing trade marketing strategies to drive brand awareness, engagement and sales growth.
- Create and maintain brand training content.
- Work with the Head of Marketing and Senior E-commerce Executive to review and update each of the brand’s trade media portals.
- Audit the brand’s digital presence on retailer and distributor platforms.
- Monitor and analyse market, brand and competitor activities to inform on strategic decisions.
- Collaborate with the Head of Marketing and Sales Team to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives and sales objectives for independent account base.
- Support with product launch campaigns and sales promotions.
- Creation of a quarterly newsletter for our international distributors.
- Maintaining and updating brand workbooks.
- Working with the Sales Team on creating lead generation strategies via digital and traditional direct mail campaigns.
- Track B2B marketing performance and return on investment.
- Collaborate with cross-functional teams to create and implement campaigns and content that align with each brand’s overall ethos.
- Occasional attendance at trade shows and customer meetings.
- Proactively research and present ideas for content and wider marketing campaigns.
- Supporting the wider Marketing Team with ad-hoc duties and daily marketing activities, including event preparation.
- Monitoring sales enquiries and distributing these to relevant members of the Sales team.
- Support the Head of Marketing to keep B2B brand presentations fresh and up to date.
- Work with the wider marketing team to create, manage and regularly update all brands and company LinkedIn pages.

**IDEAL CANDITATE WILL**:

- Be confident communicating with consumers and customers.
- Demonstrate excellent written and verbal communication skills.
- Be able to effectively tailor content and approach to different brands’ tones of voice.
- Have an analytic mind looking for ways to drive brand awareness and better support the customer base.
- Have experience creating training content.
- Be confident with words and willing to adapt a writing style to suit different audiences.
- Be flexible and willing to put hand to any tasks to support the department/wider business.
- Be able to work to tight deadlines.
- Demonstrate strong attention to detail.
- Be willing to work cross-functionally across relevant teams.
- Be a team player, proactive, positive, enthusiastic and demonstrate a ‘can do’ attitude.
- Demonstrate flexibility and a willingness to accept feedback and guidance.

**REQUIREMENTS**
- At least one year’s experience in a relevant role.
- Full UK Driving licence.
- Computer literacy - MS Outlook, Excel, Word.

**Job Types**: Full-time, Permanent

Pay: £24,000.00-£30,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme
- Life insurance
- On-site parking

Schedule:

- Monday to Friday

**Education**:

- A-Level or equivalent (preferred)

Work Location: In person

Reference ID: Trade Marketing Assistant

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