Digital Animal Health Portfolio Activation Lead

3 months ago


Milton Keynes, United Kingdom MSD Full time

**Digital Animal Health Portfolio Activation Lead**

At our company, we are: Always innovating - for the love of pets If this core mission resonates with you then keep reading

We are expanding our companion animal marketing team to develop our digital presence within the veterinary space. The Digital Animal Health Portfolio Activation Lead will help craft and create a purpose-built digital omnichannel experience ecosystem that adds value to our veterinary customers. They will develop data-informed digital journeys in collaboration with portfolio managers to deliver personalised digital experiences grounded in meaningful, differentiated brand/product benefits and features. We want our veterinary customers to see the value we can add at every touchpoint from in personal sales account management to this developing digital ecosystem.

**Qualifications/skills**:

- BA/BS in marketing, advertising, information technology or digitally marketing (essentials)
- Master’s in business administration (MBA) or Digital Marketing (preferred)
- Certification in or extensive hands-on experience with MarTech platforms and Google Analytics (GA) (essential)
- Influence without authority
- Strong analytical, organisational, and operational skills
- Management of multiple projects at once
- Develop processes, set timelines, and keeping teams accountable
- Experience translating strategic brand objectives into consumer-centric digital engagement tactics

**Key Functions of the role**:
**Digital Strategy**

Create a best-in-class user experience and destination for all content across our digital channels.

Strategically tie together the inputs of other digital capabilities such as digital analytics, digital content, and creative expression to ensure digital experience cohesion, optimized activation outcomes, and success of all branded digital campaigns

**Digital Leadership**

Provide digital-first thought leadership, and guidance to cross-functional teams in all areas of digital marketing.

Stay up to date about latest digital technologies and platform and maintain strong relationship with IT to help inform roadmap and implement the solutions.

Create a culture of continuous improvement by defining digital brand objectives, tracking KPIs and reporting results to senior leadership on an ongoing basis to inform marketing tactics and improve marketing plans.

**Digital Activation**

Drive test-and-learn across digital marketing channels and leverage marketing analytics to provide insights and make recommendations based on results for building out digital marketing learning.

Test and improve digital creative and copy optimized for target audience segments and persona to ensure campaign optimization.

Capture and record ongoing learnings from A/B to help establish internal benchmarks and to improve digital campaign across brands and channel.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
**VISA Sponsorship**:
**Travel Requirements**:
**Flexible Work Arrangements**:
**Shift**:
**Valid Driving License**:
**Hazardous Material(s)**:
**Requisition ID**:R255149



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