E-commerce Executive

3 months ago

Cheltenham, United Kingdom Cotswold Farm Park Full time

This is an exciting opportunity for an experienced Ecommerce Executive to join the Marketing Team in a newly formed role, at a very exciting time for the business.

You will have a passion for building e-commerce businesses and for optimising the experience for consumers across all digital channels; with real expertise and focus on driving sales on D2C.

We currently deliver the majority of our ticketing and holidays booking services online. In line with developing our content plans across various social channels, including YouTube and TikTok, we see further opportunities to develop retail products, merchandise and affiliate sales revenue. These opportunities will be pursued in line with our brand values, and in partnership with businesses who match our ethos and brand values.

Working across our core online sales platforms, plus new ventures and opportunities, you will have responsibility for ecommerce and 3rd party e-tailers, driving growth, engagement, and optimisation online - all while ensuring a best-in-class customer experience and staying true to brand values.

**Roles & Responsibilities**

**E-Commerce**
- Act as the strategic and operational lead for all e-commerce activities, working within the marketing team to develop and implement plans to drive sales and growth.
- Implement promotional and visibility driving initiatives to ensure that strong commercial performance is achieved online
- Establish positive relationship with all key vendors
- including our digital ticketing and booking platforms, third party commerce suppliers and content providers.
- Follow up on all new opportunities identified so that sales can be maximised
- Managing and working side by side with platformsor agencies as appropriate to increase UK sales and profitability (e.g. Amazon, Shopify)
- Monthly reporting to keep key stakeholders informed of performance
- Provide monthly rolling sales forecasts and online merchandising report
- Lead the customer service element of our ecommerce plan, working closing with reception/administration team, content team, logistics and operations.
- Establish partnerships with suppliers within the 'drop-shipping' model, to enable retail and merchandise products to be developed in support of our online content plan.

**Website Management**
- To ensure company websites are maintained, developed and optimised in line with trading activities and promotional plans.
- To ensure that GA4 is used effectively to monitor activity, and feed back reccomendations and guidance based on data analysis.
- Staying up to date on new features, best practises and trends across ecommerce, digital and social platforms
- Work with internal and external stakeholders, ensuring that all web pages are continually updated to optimise engagement, communicate brand and product updates and to increase sales conversion
- Work closely with the Digital Marketing Executive to ensure the company can take advantage of new social ecommerce routes to market for all brands
- Reporting and analysis of website metrics

**Qualifications & Experience Requirements**
- Experience of growing and optimising brands
- Proven track record of driving revenue and profitability in e-commerce
- Understanding on how to effectively manage digital to maintain websites and DTC platforms
- Fully conversant with Microsoft Office packages
- Google Analytics 4
- Experience of working on Shopify websites
- Excellent understanding of all social media platforms
- A team player - able to work with all stakeholders
- We are seeking applicants who are keen to join a fast growing business, and make a big impression within a small and friendly team. Please send us your CV along with a cover letter describing how this role description aligns with your career ambitions, and your salary expectations for this role.

This position is office based, working 5 days a week at Cotswold Farm Park (GL54 5FL).

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