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Paid Media Specialist

3 months ago

Cheltenham, United Kingdom The Growth Foundation Full time

Our client HERA Clothing, is an eCommerce, fashion apparel brand based in Cheltenham, who design and develop its products in the UK, manufactures them in the Far East and Europe and then ships directly to its customers from the HERA Clothing eCommerce store.


Born in 2015, HERA Clothing soon became known for its iconic skinny jeans, oversized t-shirts, and loungewear, collecting a loyal customer base, and attracting ambassadors and celebrities such as the Geordie Shore cast, Brooklyn Beckham, and Sofia Richie, as well as launching a range of products within Selfridges London. These elements contributed to significant growth in revenue and profits, enabling HERA Clothing to reach a turnover of over £5 million in 2019.


In October 2021 the ex-Chairman and now Executive Director of Gymshark Paul Richardson purchased HERA Clothing with the mission to capitalize on the work done by the previous team, create significant company growth, and improve brand equity. With a new management structure, HERA Clothing has ambitious objectives to continue its growth to £10m over the next 3-5 years. Since then, the brand has evolved its aesthetic, mission, and vision, aspiring to become known for its hybrid, versatile and fashion-forward daywear, as well as providing a platform for style, storytelling, and collaboration.


About the role


Reporting to the CEO, as the Paid Media Executive/Manager (dependant on experience) you will oversee the creation and optimisation of Paid Media campaigns across HERA's existing channels in collaboration with their wider teams. With a focus on paid search and social, you will work to support the delivery of our paid marketing activity to acquire new customers to the HERA Clothing website, while maximising the performance of our existing customer base using various tactics and campaign deliveries.


In this Paid Media role you will be comfortable with being a disruptor and is not afraid to be brave and push the boundaries


We’re looking for someone who is passionate about the HERA brand. Someone who thrives from working under pressure, a forward-thinker, team player and all-round great communicator. You will be full of ideas and be able to develop creative solutions to key business challenges. You will also be a part of relevant industry conversations, react first to trends and utilise key tools to maximise performance.


This role is based in the HERA HQ in Cheltenham 4 days per week.


Main accountabilities include...

  • Support the E-Commerce team in implementing paid acquisition campaigns across Google Ads, YouTube, Meta, TikTok and Snapchat.
  • Utilise a continuous “test, learn, optimise” approach to our performance marketing activity.
  • Develop A/B tests within our paid activity and present results to the wider teams.
  • Balance KPI’s including CPA, ROAS, MER and traffic targets to optimise and grow our campaigns sustainably.
  • Manage the daily, weekly, and monthly budgets to achieve a profitable channel mix and MER %.
  • Collaborate with wider business teams such as Brand, Design, CRM and E-Commerce to align our activities.
  • Produce weekly and monthly reports for senior leadership, with clear actionable takeaways or recommendations for growth.
  • Work alongside the brand team to lead and brief content for all paid channels


About you

  • Demonstrated experience in a similar role; managing paid campaigns across Google + Meta (TikTok and Snapchat a bonus)
  • Are currently in a 'hands on' Paid Social role (not via agency)
  • Experience in managing budget, MER and profitability across all platforms.
  • An interest in the digital landscape; including e-commerce, online marketing and social media best practices
  • Google Analytics experience is essential
  • Demonstrated experience using data-driven insight to drive improvements in campaign performance.
  • Experience creating and managing paid campaigns across all mainstream platforms.
  • Ability to work at both a strategic and operational level.


We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.


The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.