Senior Legacy Marketing Officer

2 weeks ago


London, United Kingdom The Talent Set Full time

Job description

The Talent Set are excited to be working with Parkinson’s UK to find their new Senior Legacy Marketing Officer.

The organisation offers a lovely flexible working pattern, with hybrid working and an expectation of being in their London Office 2 days a week.

As Senior Legacy Marketing Officer you will deliver key areas of the legacy programme including direct mail and digital marketing. Working with the Legacy Marketing Manager you will also work to expand our legacy marketing
into new areas targeting new growth audiences at this exciting time for legacy fundraising. You’ll inspire existing supporters to leave a gift in their will and deliver legacy messages to new audiences.

Key responsibilities:

- Develop creative briefs & deliver the legacy operational plan, working with the Legacy Marketing Manager
- Build strong relationships with our internal Brand, Creative & Content teams in order to generate inspiring legacy content
- Support the Legacy Marketing Manager with implementing the legacy marketing strategy to secure a growing pipeline of legacy pledgers
- Manage external relationships with third party suppliers and external agencies
- Managing the response to legacy enquiries within agreed timescales providing relevant information regarding our legacy programme
- Ensure a high standard of care for all legacy enquiries and stewardship communications
- Expand legacy communications across the charity where appropriate and increase understanding of gifts in wills
- Produce and share regular analytical reports measuring campaign performance and impact
- Use insights and analysis to consistently evaluate our long term performance and shape future activity

Person Specification:

- Proven experience and evidence of managing Legacy Marketing activity from start to finish including initial planning and targeting, providing creative and data briefs, fulfilment generation and results analysis
- A passion for legacy communications and a desire to identify new opportunities and challenge the status quo
- Proven experience of successfully scheduling and managing direct mail campaigns for legacies to deliver results against agreed objectives and targets
- Experience of digital legacy fundraising and taking a test and learn approach
- Ability to review and evaluate data and campaign results and pull out key trends to inform future work
- Excellent copywriting, creative and proofreading skills
- Ability to communicate confidently with people at all levels and work collaboratively as part of a team
- Strong track record of managing external agencies and suppliers, and monitoring their outputs
- Experience of operating in a modern digital workplace, including using digital tools, to work collaboratively and productively



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