Legacy and in Memory Marketing Officer

2 weeks ago


London, United Kingdom NFP People LTD Full time

**Legacy and In Memory Marketing Officer**

We have an exciting opportunity for a Legacy & In Memory Marketing Officer to join a new and growing team in Hammersmith, London.

**Position**: Legacy and In Memory Marketing Officer

**Location**: London

**Hours**: Full-time, permanent

**Salary**: £26,712 - £34,562 per annum DOE (plus £5,342 - £6,912 London Weighting)

**Closing Date**: Sunday 12th March

**About the Role**

The Legacy & In-Memory Marketing Officer will plan and deliver compelling campaigns to acquire new supporters and retain and develop existing supporters. You will work on key aspects of these crucial income streams, including acquisition marketing & stewardship.

You will be a vital member of our team, all working to maximise the investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.

Key responsibilities of the Legacy & In Memory Marketing Officer include:

- To project manage multi-channel direct marking campaigns from pre-campaign insight and briefing, through to delivery, optimisation, and post-campaign review.
- Plan and deliver compelling activity to drive action from new supporters.
- Support the development & implementation of sector leading journeys to retain and develop existing supporters.
- Collaborate with and supervise external agencies and suppliers to deliver excellent work, on time and within budget.
- Review live metrics and make recommendations, continuously testing and learning to optimise campaigns.
- Proactively identify new ways to engage supporters and grow income from legacy and in-memory giving.

**About You**

We are looking for a Legacy & In Memory Marketing Officer with at least two years’ experience in charity fundraising, with an in-depth knowledge of legacy and in-memory giving. You will be an ambitious, target-driven and self-motivated person, excited bythe potential of legacy and in-memory gifts to deliver significant growth for the organisation. You will put the supporter at the heart of what you do, with a positive attitude and approach to problem-solving.

To succeed in the role of Legacy & In Memory Marketing Officer, your key skills will include:

- An experienced charity fundraiser who puts the supporter at the heart of what they do.
- A driven individual with a proven track record in delivering successful legacy and in-memory activity to meet objectives.
- Legacy and in-memory giving product self-knowledge.
- An engaging person who can nurture excellent working relationships across the organisation.
- Highly numerate with experience in using insight to inform evidence-based decision making and meet targets.
- Solid understanding of the basic principles of charity financial policies, the institute of Fundraising guidelines and data protection regulations.

**About the Organisation**

The employer is an independent charity - but their centres are beside major cancer hospitals across the UK and they have excellent relationships with their partner hospitals. Their workshops, courses, one-to-one and group support help people to change theway they live with cancer.

The organisation focuses on the things that really make a difference, like money worries, help with stress and depression, managing side effects and relationship and family support. Their support has been shown to improve physical and emotional well-beingand to help people take control when cancer turns life upside down.

Understanding every person’s individual circumstances is central to what they do and means they can guide them to the support that will help them the most.

You may have experience in areas such as Legacy & In-Memory Marketing Officer, Legacy & In-Memory Fundraising, Legacy Marketing Officer, Direct Marketing Officer, Senior Legacy Marketing Officer, Legacy Marketing Manager, Senior Executive Engagement (LegacyMarketing), Legacy and In Memory Executive, Legacy Campaign Manager, Legacy and In-Memory Officer, Senior Marketing Executive/Legacies, Legacies & Commemorative, Legacy Giving Manager, Legacy and In Memoriam, Stewardship Officer, etc.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation



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