Head of Legacy Marketing and Legacy Administration

2 weeks ago


London, United Kingdom The Brooke Full time

We are proud to be Brooke. We are resourceful, share new ideas and help each other succeed. Together we make change happen.

Brooke’s work across Africa, Asia and Latin America to transform the lives of working animals in the communities we serve. With a new global strategy and ambitious plans for growth, it is essential that our brand, stories and content are strategically implemented and managed to engage and convert our target audiences to partner and support Brooke to make a life worth living for the world’s working horses, donkeys, and mules.

The Head of Legacy Marketing and Legacy Administration be responsible for the Legacy Marketing Manager and Admin Manager and will head a wider team of six to implement and guide the delivery of Legacy income. This exciting role will play a key role in executing our five-year Fundraising and Communication strategy, increasing brand visibility, engagement, and supporter growth.

Brooke's legacies program is an exceptional success, generating over half of the organisation's income. As such, your role will be instrumental in ensuring the sustained success, as well as driving ongoing innovation and evolution within this area of our work.

You will build and coordinate strategies to utilise personalised relationships with our most engaged supporters, driving best in class supporter engagement campaigns and ensure products/activities are developed on clear insights. You will be part of the Fundraising and Communications Steering Committee, increasing efficient and improved ways of working, providing effective and significant leadership to staff. In addition, you will commission insight on data modelling and reporting on legacy income. From time to time, you will be expected to deploy additional delegated authority agreed by the Trustees.



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