Direct Marketing Manager
2 weeks ago
Are you a talented Direct Marketing Manager, or are you striving to be one? Can you demonstrate that you have experience of effective management of individual giving and trust programmes as well as supporting the strategy? If so then you could be perfectfor my client, a Social Welfare Charity.
This role is a permanent position. It will be hybrid working with a few days in the office near Paddington Station (W2).
**The Role**: In this Direct Marketing Manager you will report to the Head of Supporter Fundraising and will line manage 1 direct report (officer level). Specific takes include:
- Create a stewardship plan and manage the portfolio of legacy supporters.
- Develop legacy marketing and outreach activities to existing supporter & audience groups
- Create clear supporter journeys for new and existing supporters.
- Ensure all legacy activities and communications follow appropriate due diligence processes.
- Maintain records of all information and activities on CRM.
- Build excellent working relationships with colleagues across the organisation.
- Strengthen and create new working relationships with key partners.
- Develop and implement a multi-year legacy strategy to build a strong legacy pipeline.
- Ensure annual income targets are consistently met or exceeded and that funds raised support charity priorities.
- Manage expenditure and work with the Head of on budget management and pipeline reporting.
- Experience of monitoring and setting budgets in a direct marketing context.
- Experience of creating effective mass supporter journeys to improve engagement with supporters.
- Strong interpersonal skills with the ability to deal with a diverse range of internal and external.
- Experience of managing external agencies and suppliers.
- Experience of developing digital communications.
- Proven track record of delivering and evaluating results.
- Excellent organisation skills, time management and multi tasking skills.
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