Direct Marketing Manager
3 weeks ago
Direct Marketing Manager
£42,000
Hybrid, 2 days London office
We are currently recruiting for a Direct Marketing Manager for a national social welfare charity.
As Direct Marketing Manager you will be responsible for individual giving across multi-channel campaigns. The team are currently looking at new ways of working to attract and retain new donors and are looking for someone who is data savvy and data drivento support the development of this team.
- Writing briefs and content, maintaining consistency of tone of voice, key messages to appropriate audiences across all communications.
- Work with data team for accuracy of selections and segmentation, mapping out Supporter Journeys for Cash and Regular Givers, Face to Face, Mid Value supporters and others.
- Manage a portfolio of suppliers and agencies, ensuring they are briefed in a timely manner to deliver the programme on time and on budget.
- Meet agreed level of income and expenditure from cash appeals, regular giving and online.
- Data driven; Monitor, evaluate and forecast the performance of each campaign.
- Line management of Individual Giving & Supporter Care Assistant
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