Director of Digital Performance Marketing

2 weeks ago

London, United Kingdom SPORTS DIRECT Full time

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers and GAME.
Please note, this role would be based at our London office 5 days a week. We are in a process of change and elevation, we have a new team, a new brand direction, a new look and feel, a new purpose and a new way of doing things.
We believe that Sports is the great equalizer, and this is what our new brand is based upon.
Work in collaboration with the Group Head of Marketing Sport in all marketing strategies and activities focussing primarily on Running and Outdoor each season, driving brand and commercial growth.
Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI's and deadlines.
Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecommerce, email and retail to deliver campaigns across Sports Direct owned channels.
Be the gatekeeper to the running & outdoor seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
Communicate, align and brief relevant stakeholders on seasonal kick-offs, launches and commercial priorities
Attend seasonal sell-in meetings with our commercial team + brand partners to align on priorities + product buys for the seasons ahead.
Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business + all brand partners that have invested in the campaign.
Build collaborative relationships with the Performance Sport marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on.
Full understanding and proven track record of delivering outstanding integrated marketing campaigns
~ Strong knowledge of marketing channels and project management skills
~ Excellent planning and management skills
~ Passion for Sport - Running, Outdoor is preferred but not required
~ 3+ years marketing experience
~

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