Direct Marketing Coordinator

2 weeks ago

London, United Kingdom King's College London Full time

Job Description

We are looking for an enthusiastic and passionate fundraiser to join our Direct Marketing Team and be a part of growing the individual giving programmes for our hospital charities - Guy’s & St Thomas’ Charity, Evelina London Children’s Charity and Guy’s Cancer Charity.

The Direct Marketing team work on fundraising campaigns across direct mail, marketing, digital, face to face, SMS and telemarketing. The role will help to plan, develop and implement direct marketing appeals and campaigns as part of an integrated donor acquisition, retention and development programme for the hospital charities.

You will be responsible for recruiting new donors, as well as steward, thank and help retain our current donors through appeals, impact reports and our supporter journey.

You will work closely with the Direct Marketing Manager and Officer on various campaigns, as well as lead on some of your own projects.

In Fundraising & Supporter Development we are committed to building a truly diverse workforce that reflects the communities served by our partners, recognising the range of benefits that we derive when colleagues bring experiences and perspectives from a range of backgrounds.

This post will be offered on an a fixed-term contract for 12 months

This is a full-time post


Key responsibilities
- To help the Direct Marketing team reach its annual targets on income, donor retention and new donor acquisition
- Project manage and deliver fundraising campaigns using multiple channels (including direct mail, telephone, door to door, digital, paid social, etc)
- To support other activities across the Direct Marketing team - including text giving, telephone fundraising and stewardship
- To liaise with hospital stakeholders to ensure briefing and delivery of campaigns
- Liaise with the department’s Supporter Care and Gift Processing teams to ensure that all donors receive appropriate acknowledgement within agreed timescales, including mid-value and high-level donors
- Work closely with the Charity’s Communications and Digital teams to find, create and share useful content for campaigns, as well as to ensure all work adheres to brand and digital guidelines
- Network with direct marketing colleagues from similar organisations and gather learnings from the wider sector which can be implemented within the programme
- Report, review and analyse all campaigns when complete to help inform future developments and maximise income and ROI
- Be present at hospital sites and engage with potential supporters with other members of the fundraising team
- The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post._

Skills, knowledge, and experience

Qualification/training
- Educated to A-Level standard or equivalent
- A degree or equivalent

**Skills**:
/knowledge
- Able to prioritise and manage demanding workload and juggle multiple projects
- Research, evaluation and evaluation methods
- Knowledge of databases and data protection
- Strong organisational and project management skills
- Strong editorial, copy writing and proof-reading skills
- Management of freelancers and agency contacts
- Understanding of the principles of marketing
- Understanding of the processes involved with direct mail: design, print, production and mail
- Understanding of UK charity sector, NHS and broad healthcare sector

Experience
- Experience of working in an office environment
- Experience of working in a fundraising or marketing environment
- Experience of planning and implementing direct mail and marketing campaigns
- Experience of digital fundraising
- Experience of telephone and door to door fundraising
- Experience of managing projects from conception to completion
- Experience of writing or editing copy

Competencies
- Ability to meet deadlines, work well under pressure and remain unfazed if priorities change
- Ability to come up with creative solutions and motivate others
- Organised and efficient planner
- Strong team player as well as able to use own initiative
- Ability to build relationships at every level, from patients through to senior hospital staff
- Committed and enthusiastic
- Diplomatic and tactful

Essential criteria
- Experience of planning and delivering projects within budget and on time
- Ability to prioritise and manage a demanding workload and multiple projects; with ability and willingness to adapt to changing workloads and priorities
- Experience of briefing and managing a range of agencies and suppliers including digital, creative, media, data and print
- Experience of managing and delivering a broad variety of direct marketing activities, including digital and print, from conception to completion, and of measuring and analysing results to ensure continuous improvement and innovation
- Willingness to build strong relationships across our department and w

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