Head of Direct Marketing

2 weeks ago


London, United Kingdom BRUIN Financial Full time

Permanent
- London,

**Ref**: 37209
- Assume responsibility for the company’s acquisition strategy, including budget allocation and supervision of marketing expenditure.
- Devise and implement a comprehensive direct to consumer communications strategy.
- Provide leadership and motivation to the retail customer team to meet objectives and deliver exceptional results.
- Analyse trends in customer behaviour and deliver insights to Ex-Co & the Board
- Oversee the relationship with media buying agencies to enhance marketing effectiveness.
- Foster collaboration with Brand, Product, Strategic Partnerships, and other internal teams to ensure alignment and success.
- Assist in ensuring regulatory compliance to safeguard positive outcomes for retail customers
- Demonstrate proficiency in acquiring customers effectively in a heavily regulated environment.
- Possess in-depth knowledge of customer marketing techniques, particularly in digital marketing contexts.
- Exhibit strong leadership capabilities and the ability to achieve results within budget constraints.
- Demonstrate effective negotiation skills with external parties to optimize outcomes.
- Display adeptness in managing internal relationships across various platforms.
- Showcase the ability to anticipate customer needs and devise strategic plans accordingly.
- Have excellent statistical knowledge and the capacity to communicate complex data effectively.
- Have experience in strategic planning to drive business success.



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