Direct Marketing Manager

4 weeks ago


London, United Kingdom NL Recruitment Full time

Direct Marketing Manager, an excellent opportunity to join a National Children's Charity, based in Central London. Offering remote working with the ability to attend the office for occasional meetings.

You'll join an ambitious Engagement Team focused on mobilising, inspiring and engaging new and existing supporters through a multi-channel mass engagement approach, shaping and building supporter loyalty and understanding, to grow action, income and impact.

As the Direct Marketing Manager, working with the Head of Public Engagement, colleagues and managing an Officer, you will play a lead role in the development and delivery of a wide range of supporter acquisition, retention and stewardship campaigns acrossmulti-channel channels.
- Develop compelling audience focused multi-channel national campaigns, with a strong focus on digital innovation.
- Oversee all engagement campaigns, ensuring all creatives and content have the correct tone of voice and of a high standard.
- Use audience insight to understand motivations and drive desired behaviours and outcomes; creating journeys and testing plans that are highly personalised to maximise income & action and grow loyalty & lifetime value of supporters.
- Develop high quality, powerful campaign creative and offers that elevate voice and are rooted in the brand and storytelling approach, to motivate and inspire audiences to give.
- Oversee the management of media and digital marketing agencies, suppliers, copywriting, print, fulfilment and fundraising agencies.

We are looking for you to have solid experience with developing compelling audience focused multi-channel national campaigns, with a strong focus on digital innovation but also an understanding of traditional channels such as Direct Mail. With knowledgeof how to use audience insight to understand motivations and drive desired behaviours and outcomes; creating journeys and testing plans that are highly personalised to maximise income & action.

Salary is based on location - £41,189.64 per annum (London) / £38,390.76 per annum (National)



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