Senior Legacy and Supporter Experience Manager
4 weeks ago
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Interested in this role You can find all the relevant information in the description below.
Job Purpose and Key Responsibilities
This new role will lead the Legacy and Supporter Experience functions to deliver integrated supporter journeys. This will be an exciting and varied role which will give the post holder the freedom to use their creativity to improve our supporters' experience and increase CARE's income from legacies. You will ensure all of our supporters feel valued, close to the people we serve and that they are making a real difference through CARE.
You will use your experience and drive to build a successful legacy marketing programme and enhance our supporter experience, ensuring a stable pipeline for future income.
Why work for us?
We have recently begun to scale our public fundraising in line with the introduction of a new organisational strategy focused on women's leadership in humanitarian emergencies, making it a very exciting time to be joining CARE International UK. This new role has been introduced as part of this strategic focus.
CARE International UK has approximately 100,000 active supporters, including those who make loans through Lendwithcare. Yet legacy income currently makes up less than 10% of our public fundraising, there is huge potential to scale this. Could you use your experience and drive to build a successful legacy marketing programme which builds a stable pipeline for future income?
At CARE International UK we affirm the dignity, potential and contribution of participants, donors, partners and staff. Our actions are consistent with our mission. We are honest and transparent in what we do and say and accept responsibility for our collective and individual actions. We work together effectively to serve the larger community. We constantly challenge ourselves to the highest levels of learning and performance to achieve greater impact.
About you
You'll have significant experience in a legacy marketing, supporter experience or individual giving role and be able to demonstrate your ability to develop new audience driven programmes, channels or journeys.
You'll be a confident and strategic manager who is able to pro-actively put your data and insight driven plans into action. You'll enjoy working in a high performing team, managing multiple projects and will have experience of managing agencies and building internal and external relationships. You'll be excited about the prospect of shaping this new role and putting your diverse skill set to use. You'll be someone who is willing to get stuck in and adapt to the varying demands of this role.
About the role
The role is responsible for developing CARE International UK's legacy marketing programme and leading on our wider supporter experience. The postholder will devise and implement strategies to meet targets. The role leads on planning for legacy marketing, ensuring audience insight and effective targeting are at the heart of the programme. And will deliver marketing campaigns via offline and online channels.
The role needs someone who thinks creatively and will apply their entrepreneurial spirit to developing a successful programme. The role will distill CARE's work down to compelling propositions to demonstrate the impact of gifts and will inspire more people to continue supporting for the long-term.
In order to maintain anonymised recruitment and to shortlist all applicants against the same criteria, we ask that you do not submit your CV.
Please complete and upload the attached application form.
Only completed application forms will be put forward for shortlisting.
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