Ecommerce Site Merchandising Lead

8 months ago

London, United Kingdom Microsoft Full time

Your role as the **ECommerce Site Merchandising Lead** (internally known as (ECommerce Marketing Manager) includes driving the planning and execution of globally, regionally and locally driven online programs and initiatives for Microsoft Digital Direct Sales sites across EMEA and LATAM. You will lead the site merchandising function, a outsourced team and vendors being responsible for optimizing the end-to-end online site experience, implementing visual merchandising, promotions, testing & optimization, cross-selling & upselling and conversion aligned to overall product strategy and regional strategy.

You will work in close partnership with EMEA site merchandisers, global, regional and local teams to optimize selling and execution of compelling marketing, storytelling, offers, updates and product launches. You will develop and share deep business and customer insights to inform Microsoft Digital Direct Sales strategy and tactics and buying pages optimization efforts.
- This is an EMEA role and can be done from a number of locations in the region.

**Responsibilities**:
**Lead Site Marketing and Online Merchandising for Microsoft Store Sites**
- Align with Regional Digital Store Leads, Digital Store Territory Leads, Regional Go-To-Market (GTM) Lead, Demand Generation partners and regional category management on business goals and key priorities.
- Define the on-site marketing strategy and priorities and illuminates the Store’s business priorities, customer value proposition, simplifies customer journeys & enhances product storytelling. Create a comprehensive plan for visual merchandising for all products sold online.
- Manage outsourced team and vendor team of site merchandisers, aligning their efforts and priorities to business targets and site key performance indicators.
- Drive growth against key web performance metrics and indicators, such as conversion rates, average order value, attach, etc. to meet unit, revenue & contribution margin targets and customer satisfaction metrics.

**Drive with analytics, deliver insights and upside.**
- Use a data-driven approach to merchandising for driving sales and customer satisfaction.
- Drive EMEA/LATAM Site Merchandising RoB reporting (WBRs, MBRs, Newsletter).
- Build a culture and practice of testing and optimization to drive gains in performance.
- Use data, insights, and Voice of Customer (VoC) feedback to improve product value proposition messaging and discoverability.
- Deliver market insights to Microsoft Digital Direct Sales team stakeholders and leadership to help inform global online strategies.

**Qualifications**:
**Required/Minimum Qualifications**
- Extensive experience in ecommerce related role
- OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND experience in retail, ecommerce, data science, research, marketing or business-related roles
- OR Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND experience in retail, ecommerce, data science, research, marketing or business-related roles.

**Additional or Preferred Qualifications**
- A deep understanding of digital & ecommerce marketing and sales in a ecommerce site merchandising role(s), both current and emerging strategies and tactics, with the ability to translate them into successful program execution.
- Quantitative/analytical skills with experience working on web analytics, sales data, and analysis, turning analytics into actionable insights.
- Excellent communication skills and experience working with executive leaders.
- Ability to manage relationships with multiple stakeholders in market and corporate teams to secure support for ecommerce initiatives, promotions, and marketing plans.
- Deep expertise in driving strategies, distilling insights, and establishing best practices from merchandising testing and optimization.
- Very strong organizational skills, project management skills and attention to detail and ability to manage multiple timelines and sets of priorities.
- An entrepreneurial spirit that is passionate about building businesses within a fast-paced environment, while changing the way customers perceive our brand and our products.
- A character that exemplifies Microsoft values including integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect

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