Group Head of Partnerships
5 months ago
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
**Group Head of Partnerships**
Reporting to the Group Marketing Director the Head of Partnerships will help to deliver the overall group strategy across Affiliates and Influencers as well as identifying new partners - working closely with the divisional marketing and client success teams.
***Responsibilities**
- Own and manage the relationships with 3rd party tools and partners (E.g. AWIN) and ensuring consistency of use across the group
- Work with divisional marketing teams to drive performance, best practice and benchmarking across the Affiliate and Partnership channels
- Work closely with data teams to identify trends, opportunities and improvements across the different channels
- Understanding individual publisher performance and using this information to drive optimal performance
- Supporting with training and on-boarding of new starters across the group
- Research and competitor analysis
- Manage the prioritisation of the tech roadmap and continue to evolve the platform and programmes
- Supporting with new site launches and acquisitions as well other key projects and new initiatives
- Liaising and negotiating with publishers to drive cost efficiency for the channel
- Provide in depth performance reporting and channel analysis to key stakeholders
- Own the recruitment of new partners to the partnerships program
- Establishing clear new customer acquisition driving initiatives to exceed growth targets
- Understanding individual publisher performance and using this information to drive optimal performance
- Collaboration with wider regional trading and marketing teams to understand and support key campaigns, promotions and marketing messages
- Collaboration with other digital channels to ensure optimal customer journey and create holistic digital strategy
- **KPI's**
- Sales and Revenue targets
- Channel growth / optimise targets
- Cost efficiency and COS
- New publisher on-boarding
- Publisher click & revenue % active status
- New customer acquisition target
- Delivery of Sales, Traffic, AOV and Conversion KPIs across the group
- Performance of direct reports
- Good understanding of Digital marketing
- Strong Analytical Skills
- Self-motivated and enthusiastic approach to work
- Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately
- Team player, able to work with multiple business units to achieve objectives
- Able to effectively prioritise workload
- Experience with Excel, Tableau and Google Analytics
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