Head of Marketing

3 months ago


Liverpool, United Kingdom Medical Legal Appointments Full time

**The role**:
**Joining our lively and committed team based in Liverpool, the role involves**:
**Key responsibilities**:

- Manage and continually develop B2C website and sales portal
- Develop marketing strategies to drive B2C sales, to meet agreed sales targets
- Identify and manage third-party lead generation partner companies
- Plan and manage full digital marketing campaigns
- Monitor and analyse data related to marketing performance
- Produce reports on marketing activity and results
- Manage, develop and promote the brand, to build brand awareness
- Develop and implement multi-channel campaigns, focused on digital first but also with traditional methods
- Assist with all areas of marketing, within the business as required
- All round marketing experience with a digital-first approach
- Previous experience at a high level, in B2C marketing
- Experience in lead generation and marketing funnels
- Experience in paid social media, creating ads, creating copy and managing budgets
- Stakeholder management experience and ability to build positive relationships both internally and externally
- Proactive approach to tasks, with a ‘can do’ attitude
- Tenacity and drive to seek new business and meet or exceed targets
- Self-motivation with strong organisational and time management skills
- Good IT skills including production, presentation and analysis of MI
- Ability to work under pressure and a desire to succeed
- Team player with impeccable attention to detail and the ability to multi-task.

**Our Awards and Values**

MLA won the ‘Medicolegal Provider of the Year’ award in 2020 and 2021 for the best agency in the UK and was a finalist in the ‘Best Employer’ award at the British Claim Awards, in 2021.
- **M**ake it happen.
- **L**ead with service.
- **A**lways deliver

These values represent our approach to our work and are already embedded in the team and our resolute determination to deliver the best service.

We believe our team is our greatest asset, every challenge or opportunity we put in front of them, they revel in it and always deliver. We’re proud to have such great retention rates in terms of our staff, as it’s also great for our customers and enables us to build real relationships with them.

**Package**
- Salary £50k
- Company Stakeholder Pension
- Private Healthcare
- 25 days Annual Leave plus Bank Holidays
- Twice yearly company parties (Summer and Christmas) plus regular office events and charity days

**Job Types**: Full-time, Permanent

Pay: Up to £50,000.00 per year

**Benefits**:

- Company events
- Company pension

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

Work Location: In person

Reference ID: Head of Marketing


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