Head of Content Marketing

2 months ago

Liverpool, Liverpool, United Kingdom PayPoint Group Full time
Job Title: Head of Content Marketing

Job Summary:

We are seeking a highly skilled and experienced Head of Content Marketing to join our team at PayPoint Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement, leads, and revenue for our business.

Key Responsibilities:

  • Develop and Execute Content Marketing Strategy: Create and implement a content marketing plan that aligns with our business objectives and resonates with our target audience.
  • Manage Marketing Campaigns: Plan, execute, and evaluate marketing campaigns across various channels, including digital, social, and print.
  • Brand Management: Ensure consistent brand expression across all touchpoints and maintain brand ownership.
  • PR and Communications: Support the execution of our PR strategy and own day-to-day PR and communications for the corporate audience.
  • Data Analysis: Track and analyze marketing data to measure the effectiveness of our marketing campaigns.
  • Team Collaboration: Work closely with the wider marketing team, creative, digital, and UX teams to deliver marketing campaigns.

Requirements:

  • 5+ Years of Marketing Experience: Proven experience in marketing, with a focus on content marketing and brand management.
  • Marketing Campaign Development: Experience in developing and executing marketing campaigns across various channels.
  • Brand Management: Ability to manage and maintain brand consistency across all touchpoints.
  • PR and Communications: Experience in PR and communications, with a focus on corporate audiences.
  • Data Analysis: Ability to track and analyze marketing data to measure campaign effectiveness.
  • Team Collaboration: Proven ability to work collaboratively with cross-functional teams.

Preferred Qualifications:

  • Umbraco, Salesforce Account Engage, and MailChimp Experience: Previous experience working with these tools is highly desirable.
  • Marketing Qualifications: Degree or recognized marketing qualification is preferred.

Language: English (en-US)

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