Marketing Executive

2 weeks ago


Liverpool, United Kingdom Shepherd Stubbs Full time

My client has doubled in headcount and revenue over the past 2 years, and now seek a Marketing Executive to join their Marketing function, working closely with their Head of Marketing whilst managing and executing campaigns both on and offline.

**Key duties include**:

- Effective execution of marketing communications activity both on and offline
- Manage website marketing activity, updates and promotions, ensuring all content is up-to-date, relevant and drives revenue
- Ensure all customer-facing communications and collateral are briefed, written and proofed to a high standard, and ensure that visual identity guidelines are implemented consistently.
- Liaise with key relevant departments in order to ensure all departments are briefed on current and upcoming activity
- Working with the wider Marketing team, monitor the response and conversion rates of all marketing campaigns, produce end of campaign reports and evaluate the results to improve future campaigns
- Working with the Head of Marketing, support in the development of product positioning and messaging that differentiates the company
- Monitor and report on website activity and ensure maximum traffic is generated via promotions and campaigns
- Working closely with the wider Marketing team, develop a social media calendar and monitor reach and engagement
- Budget tracking responsibility to ensure marketing spend is controlled
- General support. Support the Head of Marketing and wider Marketing function where required

To be considered for this role, you will be need to be a strong communicator, confident in a fast-paced environment with an exceptional eye for detail. In addition to this we’re looking someone with the following;
- 3-5 years marketing experience, ideally in the holiday industry
- Proven track record of planning and carrying out effective marketing campaigns
- Website content management experience, understanding of SEO and PPC
- Experience in print management and direct mail preferable
- Knowledge of social media platforms



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