Marketing Executive
7 months ago
**About Global School Alliance**
The Global School Alliance connects pioneers in educational reform & development, providing a platform for sharing of best practices, resources, & opportunities to increase school improvement, teacher development & student transformation.
By combining online collaboration & immersive experiences members can develop transformational international partnerships.
We deliver on 3 core tenets: school improvement, teacher development & student transformation. We deliver on this mission by building what we believe will be the largest, most engaged community of pioneering educators globally. This is built on a foundation of bringing members together on our platform to connect & collaborate, participate in developmental & inspirational events, & build award-winning global schools.
**Job Description Summary**
**Job Salary & Benefits**
As our Marketing Executive, you will have a salary between £27,000- £30,000 per annum. We also offer other benefits:
- Global travel opportunities up to 4 times a year on Leadership Delegations & business development trips.
- Flexible hybrid working; office is based in Liverpool City Centre. successful completion of the probationary period.
- Annual Team Getaways.
- Annual Salary Reviews
**Responsibilities**:
As our Marketing Executive at our company, you will:
- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities
- Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment
- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner
- Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI
- Report weekly progress in the flight desk along with plans to fix gaps between actual and targeted leads value
- Continuously develop new strategies to increase touchpoints within a customer's journey in order to optimize conversion rates
- Design & implement marketing plans for various product lines & campaigns.
- Liaise with the Head of Growth to create & coordinating all marketing materials & assets for international markets.
- Develop & manage key relationships with key customers.
- Co-ordinate with the Head of Growth the development of sales & marketing strategies, as well as implement & report on the progress.
- Co-ordinate with the Head of Growth on a paid advertisement plan, implement and report on the outcomes.
- Engaging with key stakeholders within the business & externally concerning sales & marketing functions.
**Job Requirements**
Our ideal Marketing Executive will have:
- Computer literacy across multiple sales & marketing related programs, such as Canva, Monday & HubSpot
- People management skills.
- Financial & commercial acumen
- Strong data analytical skills
- Presentational skills
- Takes ownership and has a sense of accountability
- Have a degree/ qualification in a relevant field.
**Job Types**: Full-time, Permanent
Pay: £27,000.00-£30,000.00 per year
Supplemental pay types:
- Performance bonus
**Experience**:
- Digital marketing: 2 years (required)
Work Location: Hybrid remote in Liverpool
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