Digital Media Executive

2 days ago

Douglas, United Kingdom Bally's Interactive Full time

**Are you an expert in programmatic media buying and optimization?**:
**Do you thrive in a fast-paced, data-driven environment?**:
**Who we are**:
Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

**Well, what about the team?**:
Performance Marketing is that area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register.

Among the channels we are using to drive traffic: SEO, Affiliation, Programmatic, Paid Search, Paid Social.. & many more Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test.

In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution.

When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on return on investment maximisation.

**So, what will you be doing?**:

- Creating, implementing, and optimizing large scale Display/Video/Native campaigns for casino brands
- Working with existing Publishers and Audience providers to improve performance on the programmatic channel
- Working with creative providers including Flashtalking to develop effective dynamic creative strategies
- Implementing your own ideas and thoughts to scale up the programmatic channel
- Updating the wider team with campaign developments to ensure we are one step ahead of competitors
- Reporting and presenting campaign performance and market highlights on a weekly basis
- Collaborating with Brand and Design to implement new creative A/B testing

**And what are we looking for?**:

- Have a passion for digital and programmatic
- Have budget management skills
- Have excellent analytical, organisational and project management skills
- Have an analytical mind, great attention to detail and a passion for problem solving

**This is what you'll get**:

- Annual leave
- Annual bonus
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

**DNA / Values**:
At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do

We are **Always Ready** to embrace change, adapt, and do what it takes to delight our customers. We believe that **You Make the Difference**, which is what gives our players the best experience and keeps them coming back. We are **All One Team**, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are **Learning Every Day** by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we **Love to Lead** by thinking differently, seeking innovation, and always looking for ways to raise our game.

**Equal Opportunities**:

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