Sportsbook Promotions Executive

7 months ago

Douglas, United Kingdom Bally's Interactive Full time

**Who we are**:
Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

**Well, what about the role?**:
As a Sportsbook Promotions Executive, your primary mission is to assist in the efficient functioning of our sportsbook operations. Reporting to the Sportsbook Manager, your key focus will be on producing engaging promotional campaigns and mechanics to elevate sporting events and enhance player experiences.

**So, what will you be doing?**:

- Provide key input in the planning and creation of Sportsbook CRM and promotional campaigns in line with the sporting calendar, demonstrating excellent collaborative working.
- Help to drive and co-ordinate campaigns from concept to delivery, playing a key role in the briefing of assets and feedback rounds with design and content teams
- Manage bonus costs in line with agreed strategy and input into player segmentation strategy, ensuring budgets are being spent in the right places on the right groups.
- Consistently analyse customer behaviour, especially around promotions, and propose and discuss feasible ideas and solutions to help drive customer behaviour towards agreed KPIs.
- Become an expert on the customer facing product as well as relevant backend and product management tools, including reward functionalities, bonus setups and site CMS.
- Provide input into the day-to-day management of the Sportsbook website, including component/menu ordering and marketing banner scheduling etc.
- Manage workload and relationships with core stakeholders (i.e. Marketing, Legal & Compliance, Copywriting and Design).
- Assist in maintaining the relationship with 3rd party trading supplier account manager.
- Assist in communicating the Sportsbook performance reporting to the business, including overall PnL, Bonus spend and campaign analysis, providing commentary and recommendations on the output.
- Be our eyes on the product on a day-to-day basis, documenting issues and escalating through the right channels to ensure problems are closed as efficiently as possible.
- Support in the evolution of the product and supporting tools and features via road map planning and management, both internally and with 3rd party partners.
- Work closely with all operational teams (Customer Support, CRM, Content), answering quickly and professionally to all escalated support queries.
- Champion the Sportsbook product throughout the business and assist in the training of new starters/departments.

**And what are we looking for?**:

- Previous experience in the sports betting industry ideally within Brazil/LATAM market.
- Experience working with CRM, Content, Design and Analytical teams.
- A deep knowledge and passion for sport
- Strong understanding of Sportsbook customer promotions, bonuses and reward types.
- Ability to collaborate confidently cross-teams and build strong working relationships

**This is what you'll get**:
Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

**DNA / Values**:
At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do

We are **Always Ready** to embrace change, adapt, and do what it takes to delight our customers. We believe that **You Make the Difference**, which is what gives our players the best experience and keeps them coming back. We are **All One Team**, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are **Learning Every Day** by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we **Love to Lead** by thinking differently, seeking innovation, and always looking for ways to raise our game.

**Equal Opportunities**:
At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

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