Marketing Executive
3 days ago
Company Description
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group, a leading international academic publishing company, produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.
**Job Description**:
**What you will be doing**:
AAs a Marketing Executive within the Journals Academic Institutions Marketing Team, you will be responsible for executing marketing tactics and contributing to wider regional strategies, reporting into the Marketing Manager. This is a role that works closely with other Marketing and Sales teams focussing on our key customer types within the institutional market. Your work will focus on helping to maintain and increase revenue for the wider EMEA region using a range of tools, channels, and tactics. Strong time management and communication skills, copywriting skills, creativity, analytical skills, and strategic planning are crucial to the role. Experience with Salesforce products or similar, digital campaigns, Google Analytics and paid/organic social media advertising a bonus.
Qualifications**
What we are looking for**:
- An organized marketer with strong time management skills and the ability to juggle competing priorities and projects effectively
Someone who can work independently but also as a team, sharing knowledge and best practice with others
- Experience with Google Ads, Google Analytics, Dimensions, social media ads, WordPress and Salesforce tools including Pardot, Marketing Cloud and Social Studio would be desirable but not essential
- A problem solver and self-starter who is able to independently own projects, demonstrate initiative and find solutions to problems with mínimal supervision
- Someone who is analytical - can assess data and transform into insights to improve upon the success of their marketing campaigns and strategy
- A marketing “all-rounder”, who has proven success with planning and implementing multi-channel campaigns to fulfil objectives across multiple stages of the marketing funnel
- Experience with managing, allocating, and spending against a budget to help increase marketing performance and drive results
- Willingness and enthusiasm for working in a dynamic, fast-paced environment, with a proven ability to maintain a positive can-do attitude while managing a high-volume workload
- Readiness to adapt their strategic approach against changing circumstances in order to maintain campaign success
- Knowledge of the (academic) publishing industry and open access market is preferred but not essential
Additional Information**
What we offer in return**:
- Competitive salary circa £30k + bonus
- 25 days annual leave
- 3 additional discretionary days leave for Christmas
- 4 paid volunteering days annually
- Additional day off for your birthday
- Seasonal social and charitable events
- Training and development
**You must have the right to work and live in the United Kingdom.**
T&F has multiple options for how employees can work based on their role - be that in the office, at home or somewhere in between.
- At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about._
**Taylor & Francis Group an Informa Business**
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
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