Global Digital Marketing Coordinator

5 months ago

South Shields, United Kingdom Barbour Full time

**Company Description**:
The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

**Position Overview**:
We have an exciting opportunity for a Global Digital Marketing Coordinator to join our Global Digital Marketing team here at our Head Office in South Shields. As Barbour grows, our international markets are becoming increasingly important to the business and the Global Digital Marketing team is a key support function to the growth of these markets, this role will be key to coordinating the flow of information between headquarters and the regional offices. You will report into the Senior Global Digital Marketing Manager and coordinate the execution of our global digital strategies with the teams in each of our key regions; Europe, US and APAC. You will be responsible for ensuring that each market has access to the information and assets that they require to successfully launch and manage their campaigns. Understanding the global digital marketing strategy will be important as you will work with the teams in each market to enhance the effectiveness of the ongoing digital campaigns as well as taking responsibility for gathering results and insights to feed into the wider digital marketing team.

**Essential Duties and Responsibilities**:

- Work with our external digital marketing agency to brief and manage all paid social campaigns.
- Support local markets in their paid social activations, ensuring they meet global guidelines.
- Attend weekly/monthly meetings with each of the key markets to understand the performance of current activity.
- Build relationships with the teams in each market and understand their needs and requirements from the Global Digital Marketing team.
- Work with the Senior Global Digital Marketing Manager to optimise processes and ways of working between global team and each of our markets.
- Work with the digital marketing team to create the monthly digital marketing reports.
- Align with Global Campaign Managers to ensure campaigns are set up for success, e.g., tracking, tag management, label management, event tracking etc.
- Develop and manage reporting dashboards and trackers to monitor team performance on a regular basis.
- Use reporting tools, including GA4 and Brandwatch, on a daily basis to pull together reports.
- Use data to identify opportunities for team throughout the season - planning and reactive.
- Liaise with and manage partner agencies when required.
- Working with the eCommerce team to drive alignment between brand and commercial activations.
- Working with the Digital Content team to optimise and integrate content for paid media activations.
- Stay up to date with digital marketing trends and activity to ensure new opportunities are integrated into our digital marketing plans.
- Actively promote digital innovation within the business.
- Ad hoc work as reasonably required by the business.

**Skills and Experience**:
**Essential**:

- Excellent organisational skills
- Experience of using Microsoft Office programmes, especially PowerPoint and Excel.
- Experience of using Google Analytics
- Analytical with the ability to understand statistics and draw conclusions for reporting.
- Strong verbal and written communication skills
- Proactive approach to work and problem solving
- High attention to detail
- Outgoing people person
- Able to communicate well with others
- Passion for fashion, clothing and all things digital
- Ambition to succeed
- Good multi-tasker

**Desirable**:

- Experience working in a digital marketing role
- Experience managing paid social campaigns
- Social analytics experience
- Experience of working with global teams
- Awareness of tracking and measuring digital marketing campaigns
- An understanding of social media measurement
- A working knowledge of best practice and standards in digital marketing worldwide
- Comfortable using a variety of reporting and analytical platforms

**Benefits**:

- Discretionar

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