Head of Internal Communications

6 months ago

London, United Kingdom McDonald's Limited Full time

**The Opportunity**:
**Hybrid Working**

This role is based in our East Finchley office working 3 days in the office and 2 days remotely.

**The Opportunity**

Internal Communications (part of the Impact team), is predominantly managed by a small in-house team who look after a number of channels and provide support to the UK & Ireland business on general day-to-day communication, projects and business priorities, as well as leadership communications and internal events including Monthly Town Halls, Franchisee Roadshows and the companys AGM.

Reporting to the VP of Impact, this is an exciting opportunity to lead the internal communications team and provide effective communication to our key audiences, enabling them to do their jobs, feel part of the business and act as advocates of the brand.
- Build trust and confidence in the CEO and Senior Leadership Team, and belief in the Company Vision, Purpose and Strategy. Our people play a pivotal role in shaping the customer experience and external reputation; their trust, belief and advocacy is critical.
- Help our various audiences (Franchisees, Restaurant Teams, Company employees and Suppliers) understand their role in executing our strategy and driving business performance and engender buy-in to the business purpose and vision; create a sense of the future that is both motivating and credible.
- In conjunction with HR, help shape the culture of the organisation, since the way a company communicates, the conversations it has with its workforce (throughout the company) and its willingness to listen to and give them a voice, will have a considerable impact on culture.
- Promote, articulate and champion the function internally and build respect for its contribution and value.

**What will my accountabilities be?**

Strategy, Planning, Insight & Measurement
- Work closely with the Senior Leadership Team to understand business objectives/strategic priorities and desired outcomes.
- Develop and implement an internal communications strategy, an overarching evidence-based narrative and supporting plans/campaigns that will engage employees with the Company Strategy and vision.
- Measurement and evaluation of all internal channels.

Stakeholder Management
- Provide honest advice and coaching to the Senior Leadership Team, advising them on visibility, messaging, tone of voice etc. Provide feedback on how communications is landing, and play a key role in shaping both leadership behaviours and its language and tone of voice.
- Provide strategic counsel and advice within key business groups and committees
- Manage communication channels and create key communications talking points and scripts for the Leadership Team to ensure visibility throughout the system, and to continually evidence the corporate narrative: Town Halls, Franchisee Roadshows, CEO Communications
- Project lead, organise and deliver the key business meetings: the AGM as well support of ad hoc events such as the Managers Conference and the Global Worldwide Convention.

Content, Channels and Campaigns
- Shape and articulate a credible, authentic and motivating corporate narrative that can flex in order to resonate with a diverse collection of employee audiences and cultures.
- On-going review of internal communication infrastructure including online and offline communication channels to ensure a robust and effective framework for two-way communication
- Develop content to support and bring to life business campaigns that are designed to drive engagement, behavioural and/or business outcomes. Bring the employer brand to life through a wide range of channels, campaigns and activities.
- Work with agency partners to develop content, campaigns and other bought-in expertise. Ensure briefs are rigorous and insightful.
- Ensure that internal communications is aligned with wider corporate and external communications programmes and with the companys brand, purpose and tone of voice.

Leadership of the function
- Professionalise and up skill the internal communications function. Inspire them to work creatively as well as collectively.
- Provide support and strategic internal communications counsel across the organisation, particularly during times of crisis and/or major disruption or reputation related events.
- Build and maintain relationships with wider Impact team (Corporate Communications, Public Affairs, Campaigns and Media) as well as key individuals in National Operations, Franchising and People Team. Go to person for all Department Heads.
- Provide leadership within the Global internal communications team. Ensure the delivery of integrated, cohesive and coherent integrated communications plans across the business and consistency of message.
- Overall, manage the development, performance and delivery of the team.

Leadership and Change Management
- Shape and manage communications around leadership, culture and change, ensuring that there is a consistent and coherent approach to communications
- Work in close colla

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