Marketing and Exhibitions Coordinator

2 weeks ago


Northampton, United Kingdom The One Group Full time

Marketing & Exhibitions Coordinator
£30,000 - £35,000
Northamptonshire

Key Responsibilities:
Exhibition Planning: Collaborate with cross-functional teams to develop exhibition plans, including objectives, timelines, and deliverables. Conduct research to identify relevant industry events and exhibitions, evaluate their potential ROI, and recommend participation in relevant events and exhibitions that could drive sales for the business.

Exhibition Logistics: Oversee all logístical aspects of exhibition participation, including space reservation, registration, shipping, travel arrangements, and accommodation where necessary. Ensure compliance with event guidelines and deadlines.

On-Site Management: Lead the on-site execution of exhibitions, ensuring smooth setup, booth design, staffing, and overall event coordination. Manage contractors, suppliers, and vendors to guarantee the timely delivery of all necessary services and equipment.

Lead Generation and Follow-up: Work closely with the sales team to develop lead generation strategies for each exhibition. Implement lead capture systems and ensure accurate data collection. Coordinate post-show follow-up activities to convert leads into business opportunities.

Performance Analysis: Conduct post-exhibition evaluations to assess the success of each event and identify areas for improvement. Analyse key performance indicators, such as ROI, lead generation, and customer feedback, to inform future exhibition strategies and budgeting decisions.

Qualifications and Requirements:

- Bachelor's degree in business, marketing, or a related field.
- Proven experience in planning and executing B2B exhibitions and trade shows.
- Strong knowledge of B2B marketing principles and strategies.
- Excellent project management and organisational skills.
- Exceptional attention to detail and ability to multitask effectively.
- Strong communication skills.
- Ability to work under pressure and meet tight deadlines.
- Proficiency in Microsoft Office and CRM / event management software.
- Full UK Driver's license and own car
- Willingness to travel domestically and internationally as required.

**Job Types**: Full-time, Permanent

**Salary**: £30,000.00-£35,000.00 per year

Schedule:

- Day shift
- No weekends
- Overtime

Work Location: In person


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