Head of Brand and Marketing

Found in: Talent UK C2 - 2 weeks ago


Northampton, United Kingdom Motor Neurone Disease Association Full time

Head of Brand and Marketing

Are you a strategic thinker with a passion for making a difference? Ready to lead on marketing initiatives that have a lasting impact?

Directorate External Affairs Location Northampton Map Location NN3 6BJ Salary circa. £63,000 per annum plus benefits Contract Type Permanent Hours 37 hours per week Closing Date 29/04/2024 Documents
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We are seeking a Head of Brand and Marketing to join our Engagement Team at the Motor Neurone Disease (MND) Association. This role is pivotal in building the Association’s brand and developing a marketing strategy that amplifies our impact for those living with and affected by MND.

You will be a powerful advocate of the strategic importance of a strong, aligned, and consistent brand. You will be responsible for the delivery of integrated marketing campaigns that maximise the Association’s ability to raise income, provide services and win support for campaigns to make life better for people living with and affected by MND. Achieving clear goals and providing leadership and direction to the marketing and brand teams.

Collaboration is key – you'll work closely with internal stakeholders, including our Head of Communications, to enhance our visibility through targeted campaigns and public awareness-raising activities. Ensuring our external-facing activities feel coherent and coordinated, supporting the building of the brand and the success of our products and services.

Your responsibilities will include developing annual marketing and content plans, overseeing the development and delivery of multi-platform content. You will lead integrated marketing campaigns and an audience-first approach to enable insight-driven marketing activities to evidence our impact, ROI, and drive engagement.

Building relationships is at the core of this role. You'll engage with senior stakeholders to promote the importance of brand strategy in achieving our organisational objectives. Additionally, you'll empower our marketing and brand teams, encouraging creativity and innovation to deliver work with measurable results.

Monitoring and evaluating performance metrics will be crucial in refining our strategies and demonstrating impact. You'll manage the marketing and brand budget, ensuring resources are allocated to maximise outcomes.

This is a fantastic opportunity to join the MND Association at a transformative and exciting time Apply today to be part of a forward-thinking and dedicated team.

Hybrid Working Expectations: 2 days per week office attendance

(Flexibility to attend the office more regularly on occasion may be required to meet business

What are we looking for?

Experience in brand development and building brand equity. You will be experienced leading successful integrated campaigns.

Your ability to build relationships at a senior level and influence strategic decisions is paramount. You'll have demonstrated leadership skills, including team line management and budget management.

A comprehensive understanding of brand's role in the charity sector is essential, as is experience in managing agency partnerships.

You will demonstrate a proven ability to develop marketing plans that support the delivery of other teams’ products and services and put those affected by MND at the forefront is crucial.

Ability to use data and insights to inform strategy is essential.

For full role responsibilities please view the job description located within the Recruitment Pack.

Our Benefits

 28 days holiday, rising to 33 days after 5 years’ service, plus Bank Holidays Access to UK Healthcare which includes reimbursement for dental appointments, eyecare, Health & Wellbeing screening and therapies Access to a 24/7 phone and video GP Service Life assurance Confidential counselling helplines Salary sacrifice schemes to include: Cycle to workBuy and sell annual leave BenefitHub which offers lifestyle discounts and offers on everyday shopping Enhanced pension scheme Opportunities for training and personal development Hybrid working

How to apply

Please submit a CV and supporting statement. Your supporting statement should be no longer than one side of A4 and demonstrate how you meet the following areas of the role.

Experience of brand development and building brand equity. Experience of leading integrated campaigns. Proven ability to lead a team, including line management and budget management.

Where experience is asked for, please give one example showing what you did and what it achieved. Where we require evidence of ability, please explain either how you would approach that particular competence or give an example to support your suitability.

Alternative Applications

To provide an inclusive application process for all our opportunities, we are open to receiving alternative applications from candidates who may find it difficult to complete our online form. For example, if you would like to apply via video or audio format, please send your recorded application, ensuring you cover the supporting statement aspect to 



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