Strategic Brand
3 weeks ago
As part of the Natura &Co family, we're committed to being the best beauty company for the world by generating a positive environmental, economic and social impact for our communities across the globe.
Permanent
Global brand specialist covering Beauty+ categories
Brand Strategy
-Works with the Senior team to define and deliver the total category strategy
-Responsible for leading specific category initiatives and strategies thorough in depth and insightful analysis of market, financial and research data
-Works with Senior Brand Managers to deliver 360 creative toolkits and representative training
-Works closely with local marketing teams to support local implementation
-Tracks, reviews and analyses performance
-Supporting Brand Team
-Coordinates the total creative asset process, working closely with internal teams and external agencies
-Supports the Innovation team and Project Manager with the organisation of product samples for shoots
-Supports in the creation of brand governance and guardrails
-Manages the relationship with our external trend agency, WGSN, and works with them to organise inspirational trend sessions for our Brand and Innovation teams
-Participates in the Insights process and works with the Brand team to identify commercially viable opportunities
-Participate in cross-functional NPD and Brand meetings
-Supports the team with presentations to senior leadership
Brand strategy experience or previous experience of contributing to the category strategy through a project or initiative
Creative experience: creative development, concept planning, creative communication & brief writing
Innovation and portfolio management experience: defining cadence, portfolio architecture and activation plans (innovation and brand events)
Analytical capability to define key insights, understand and manage key business KPI's / performance indicators and evaluate ideas
Superior Presentation skills: ability to communicate ideas effectively to gain buy in from senior stakeholders
We celebrate our differences, champion self-expression and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work.
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