Senior Marketing Manager Online
2 weeks ago
Job Description Company Overview: Wacoal Europe, a leading lingerie manufacturer, is seeking a dynamic and experienced professional to join our team as a North American Marketing Manager. The position will focus on managing and promoting our portfolio of brands, Elomi, Fantasie, Freya, and Goddess, catering to the full-figure and fuller-bust market. Our clientele in North America includes renowned department stores as well as a network of specialty stores.
As the North American Marketing Manager, you will play a pivotal role in maximizing the success of our lingerie and swimwear brands in the North American market. This role requires a strategic thinker to be able to collaborate closely with internal teams and external partners to ensure that central marketing campaigns and materials are effectively adapted and leveraged for the North American market and its diverse customer base.
Manage and mentor North American-based Marketing Assistant
To be the brand knowledge of the market
Develop and implement strategic plans to drive brand awareness, market share, and revenue growth
Brand Promotion:
• Create and execute targeted marketing initiatives to strengthen brand presence and engage with key retailers.
• Collaborate with the central marketing team to adapt global campaigns and materials for the North American market, ensuring cultural relevance and alignment with customer preferences.
• Campaign focus, driving local awareness
• Customer Relationship Management:
Build and maintain strong relationships with key retail partners and their Marketing teams
Creation and execution of a seasonal Go to Market plan to increase sell-out results
Collaborate with customer merchandising & marketing teams to optimize product placement and visibility in-store and online.
Manage marketing budgets effectively, ensuring maximum return on investment for campaigns and promotional activities.
Provide regular performance reports and insights on brand performance in the North American market.
Utilise data and analytics to make informed decisions and adjustments to marketing strategies.
Someone who has worked with business financials, and has demonstrated experience in helping brands grow.
~A strong communicator who enjoys crafting/ optimizing business models, testing hypotheses, storytelling,
This person can speak confidently and clearly with Senior Leaders.
Bachelor's degree or equivalent in Marketing, Business, or a related field.
Minimum of 5 years of experience in Marketing/Brand Management, ideally in the lingerie, e-commerce, retail, or fashion industry.
Excellent communication, negotiation, and relationship-building skills.
Strategic thinker with a data-driven approach to decision-making.
This role will be based in the UK with the central Marketing team but the ability to travel as needed to the US as required which is estimated to be quarterly is essential.
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