Outbound Marketing Specialist
5 months ago
Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement
- Manage social media accounts and create compelling content for various platforms
- Conduct market research to identify trends and opportunities for marketing campaigns
- Collaborate with cross-functional teams to execute marketing initiatives
- Monitor and analyze performance metrics to optimize marketing efforts
- Assist in the creation of marketing materials such as brochures, presentations, and advertisements
- Support the development and execution of e-commerce strategies
- Utilize graphic design skills to create visually appealing marketing assets
- Write engaging copy for marketing materials, including website content, blog posts, and social media captions
- Utilize SQL and other data analysis tools to extract insights from marketing data
- Stay up-to-date with industry trends and best practices in digital marketing
**Requirements**:
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in social media management and content creation
- Proficiency in JavaScript, HTML, CSS, or other web development languages
- Strong understanding of marketing principles and techniques
- Experience with graphic design software such as Adobe Creative Suite
- Knowledge of e-commerce platforms and strategies
- Familiarity with performance marketing concepts and tools
- Excellent copywriting skills with attention to detail
- Ability to conduct research and analyze data to drive marketing decisions
- Familiarity with content management systems (CMS) such as WordPress or Drupal
**Job Types**: Full-time, Permanent
**Salary**: £21,489.76-£36,324.47 per year
**Benefits**:
- Bereavement leave
- Casual dress
- Company car
- Cycle to work scheme
- Employee mentoring programme
- Enhanced maternity leave
- Flexitime
- Free parking
- Life insurance
- Private medical insurance
- Sabbatical
- Sick pay
- Transport links
- Work from home
Schedule:
- Day shift
- Flexitime
- Holidays
- Monday to Friday
- No weekends
- Overtime
Ability to commute/relocate:
- Edinburgh: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
Work Location: In person
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