Marketing Specialist

6 months ago


Edinburgh, United Kingdom The HR Booth Full time

Job Advert

**The HR Booth are delighted to be recruiting a Marketing Specialist on behalf of Maptek Ltd.**

A career with Maptek means working with the best and brightest people. For more than 40 years, Maptek has developed and delivered solutions and services to the global mining industry.

Our solutions provide decision support tools that link the geological, spatial design, execution and analysis processes across mining and civil engineering operations.

A career at Maptek will put your curiosity, creativity and problem-solving skills to the test, as we work together to devise innovative technical solutions to challenges that our customers face every day. Are you looking for a career where your professional skills can make a global impact?

Reporting to the General Manager the Marketing Specialist is responsible for marketing activities within Europe, the Middle East, Africa, and Central Asia. The jobholder will work closely with global marketing teams, the General Manager, and regional business development and account management staff to promote Maptek products and solutions and to increase brand awareness in the region.

Some of what you would do
- Prepare and maintain a marketing calendar;
- Analyse marketing data and metrics to track campaign performance, identify trends, and make data-driven recommendations;
- Assist in developing and implementing marketing strategies to enhance brand recognition and generate leads;
- Collaborate with various teams to ensure marketing campaigns are aligned with business objectives;
- Monitor industry trends, competitor activities, and customer feedback and prepare reports for regional management;
- Coordinate and promote Maptek participation in exhibitions, events, and technical workshops;

What we need from you
- Creative thinking and the ability to generate innovative marketing ideas;
- Proven ability to demonstrate initiative, to drive lead generation and achieve positive results;
- The ability to establish and nurture relationships with remote teams;
- The ability to motivate technical staff to provide images, customer testimonials, technical articles, and case studies for use in marketing materials;
- Professional personal presentation;
- Excellent communication skills in both written and spoken English;
- Ability to define problems, collect data, establish facts, and draw valid conclusions;
- Highly organised, efficient and able to prioritise activities by appropriately assessing urgency versus risk;
- Ability to work effectively unsupervised and equally able to work effectively as part of the global marketing team;
- Familiarity with GDPR and B2B marketing;
- Bachelor's degree in Marketing, Business, or equivalent industry experience;
- Competence in French will be an advantage

We are offering
- A permanent, full-time position, 40h per week
- Annual salary of £42k
- 7% employer pension contributions
- 31 days annual leave (including bank holidays)
- Hybrid or office based role in Edinburgh

If you're excited about working for us and have most of the skills or experience we're looking for, we would love to discuss the position further with you. You could be just what we need

Applications close February 29 with interviews to be held the following week.


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