Digital Marketing Specialist

6 days ago


Edinburgh, Edinburgh, United Kingdom Harnham Full time

About the Role

This is a fantastic opportunity to join Harnham as a Marketing Automation Specialist, where you will play a key role in driving business growth through data-driven marketing strategies.

Key Responsibilities

  • Optimise the entire customer journey across multiple channels to enhance customer engagement and conversion rates.
  • Analyse and refine marketing automation workflows to improve efficiency and effectiveness.
  • Collaborate with the development team to design and implement new marketing automation workflows.
  • Conduct A/B tests and optimisation to ensure marketing campaigns are delivering maximum ROI.

Requirements

  • Proven experience in marketing, copywriting, communications, or design, with a strong understanding of marketing automation principles.
  • Proficiency in HTML and experience with Email Service Providers (ESPs).
  • Commercially-minded with a focus on process improvement and efficiency.
  • Basic SQL skills are a plus, but not essential.
  • Experience conducting A/B tests and mapping customer journeys.

What We Offer

Harnham is a leading recruitment agency specialising in digital and technology roles. As a Marketing Automation Specialist, you will have the opportunity to work with a talented team and contribute to the success of our clients.



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