Creativity & Culture Editor

6 months ago


London, United Kingdom Haymarket Media Group Full time

Overview:
A senior journalist to head Campaign’s advertising and creative coverage across all platforms - digital, audio, video and live.

The Creativity & Culture Editor will spearhead Campaign’s coverage of commercial creativity and cultural trends. With creativity at the heart of Campaign’s mission, this is a significant and vital section aimed at attracting and growing the most engaged audience members.

**Responsibilities**:

- Championing the best creativity in the advertising, marketing and media communities, and telling entertaining, creative and in-depth stories that further this mission
- Writing regular news and features for the website
- Identifying new and emerging examples of the best creativity, creators and brands
- Expanding and developing Campaign’s coverage of cultural trends
- Maintaining and building relationships with the industry’s leading creatives, including creative chiefs, directors, producers and emerging talent
- Curating the work featured on Campaign’s website and in print and maintaining a high level of creative judgment on the brand
- Responsible for editing the daily Creativity Fix bulletin and increasing engagement with it
- Managing the Work & Inspiration editor and supporting their career development
- Responsible for delivering a fortnightly creative-focused episode of the Campaign Podcast
- Working with the Deputy Editor to develop Campaign’s audio and video proposition around the themes of creativity and culture.

Skills / Experience / Knowledge / Minimum Criteria:
**Essential**
- This is a role for an enthusiastic and experienced journalist, with at least five years as a reporter or section editor on established publications/websites.
- An understanding of the dynamics of the advertising and creative industry and a knowledge of the major players is essential.
- The key skills required for the role are the ability to:

- Build and maintain important contacts throughout the advertising and creative industry (both senior executives and rising stars)
- Generate exclusive stories
- Write fast, crisp, accurate copy
- Provide original insight into the key developments in the advertising and creative sector
- Use analytics and real-time data to shape content strategy
- The ability to present and interview on stage, on audio and on video would also be a significant advantage.
- Editorial integrity is vital to report rigorously and fairly on companies that may happen to be commercial partners of Campaign.

**Day-to-day responsibilities**
- Write for Campaign’s site in the UK, delivering exclusive stories and covering key developments in the advertising and creative industry - including those which will be re-produced on, or adapted for, Campaign sites around the world.
- Work with the news editor and other colleagues to ensure there is fresh and interesting content about creativity and/or culture across Campaign’s suite of bulletins each day.
- Edit, commission and write content about creativity and culture for the print edition of Campaign in the UK.
- Oversee The Work, Campaign’s online archive of the best ads from the UK, building its monthly audience and developing it as a destination for UK creatives looking for inspiration and driving logged in users to the site
- Line manage the Work & Inspiration Editor, including advising on the best stories and features for them to write, delivering feedback as well as supporting their career development and all administrative responsibilities and regular apprisals.
- Produce a fortnightly creativity-focused issue of the Campaign Podcast, with the support of the Work & Inspiration Editor.
- Ensure creativity content helps to drive Campaign’s strategy of growing its known audience, including logged-in users
- Advise the Intelligence Editor on Campaign AI
- Generate a constant stream of ideas for fresh content and new editorially-driven products to serve the advertising and creativity community.
- Play a leading role in the development of the content for all live UK events serving the advertising and creativity industry, including working with commercial, Content Labs, events and awards teams.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

**Why work with us?**

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days- Flexible working hours (core hours from 10-3) allowing you the



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