Future Gen Lab Co-lead
20 hours ago
**Position Summary**
Samsung Europe comprises of 17 subsidiaries across Europe that represent billions in sales To continue to drive growth in a hyper-competitive industry across mobile, consumer electronics and home appliances categories, we must identify new and innovative opportunities and implement strategic programmes to compete against other brands and maximise our business sales performance.
We are the leading Consumer Electronics brand in the region in terms of recognition and most preferred by consumers. In the pursuit of global excellence, we are continuously looking for dynamic new leaders for the digital age of the 21st Century.
Imagine a career working for a company who is passionate about its people. It is our people that make Samsung the leader in diverse marketplaces and the market innovator that drives technology. At Samsung Electronics, our products, our people and our approach to business are held to only the highest standards so that we can effectively contribute to a better world
**Role and Responsibilities**
**Your Key Responsibilities**:
This is an exciting opportunity to work in a new European content team, which means that you’ll play a key part in shaping and building its direction. Future Generation Lab is an GenZ taskforce consist of multinational GenZ colleagues across Europe.
- Support Future Gen Lab lead devising yearly GenZ campaign and social content plan to acquire GenZ, keep them engaged and make them convert to sales.
- Co-lead ideation and development of social campaigns and social content creation optimised for different social platforms targeting GenZ/Alpha audiences, from briefing, ideation, strategy, roll out and performance analysis.
- Support HQ’s Future Gen Lab campaigns and ensure the project is optimised for GenZ/Alpha in Europe.
- Provide GenZ insights and feedback to GenZ/Alpha targeting campaigns from wider business.
- Educate and influence European subsidiaries on how GenZ behave on social and what works best for them.
- Support Future Gen Lab operation to keep all members engaged and provide the safe environment to share creative ideas that would make Samsung more loved by younger generation.
- Be and make the team the ambassador of the brand. You might have some opportunity to represent Samsung GenZ in global and regional media events.
- Agency management - from briefing, strategy, production, localisation, content roll out to post-campaign analysis.
- Build excellent internal working relationships and influence social teams in European subsidiaries.
- Handle key partners in relevant teams.
- Your day-to-day will include writing project briefs, providing feedback to the agency, communicating with subsidiaries, internal partners and Future Gen Lab members, supporting overall project management.
**Skills and Qualifications**
To be successful, you will possess the following skills and attributes:
- Confirmed experience in leading social media campaigns or digital campaigns for young audience.
- Excellent knowledge of different social media platforms and what is trending on social.
- Confirmed experience working with influencers with various cultural backgrounds.
- Experience working in global or regional level, implementing projects in multiple countries.
- Strong balance of creative flair and project management skills.
- Strong problem solving and diplomatic skills to work with various stakeholders, both internal and external.
- A positive and can-do attitude, calm under pressure and self-motivated.
- Decisive and driven.
- Enthusiasm for working collaboratively and enjoys working in a fast-paced environment.
- Passion for fashion, gaming or music is a plus.
- Sense of humour.
- Ability to speak multiple European languages is a plus but not essential.
- Able to use initiative, ensure deadlines are efficiently met and work is consistently completed to a high-standard
**What does success look like?**
The objective of the Lab is to develop and deliver disruptive and creative digital campaigns in a way that Samsung has never done before for GenZ by GenZ to ultimately make Samsung loved by young audiences. You will be leading this team to acquire new GenZ customers, keep them engaged and generate their demand. You'll play a leading role in planning and launching social campaigns that target GenZ and Gen Alpha audiences. A passion for content, creativity, flexibility, forward-thinking skills will be key for this role.
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