Ecosystem Lead
2 weeks ago
As an Ecosystem Lead - Omni Channel Marketing, you will be responsible for leading channel partner marketing relationships and end-to-end execution across all owned and paid touchpoints. Your key objectives will include:
- Partner with Sales leadership to hit sales goals in both the short and long term.
- Analyse market research and insights to understand consumer segmentation / behaviour & identify consumer insights to leverage in building growth strategies.
- Dives deep into business objectives and needs of partners to assess and develop mutually beneficial programs to secure cross-channel programming.
- Control, optimise and develop multi-channel marketing investments for your relevant categories across the available budgets that are measurable and aligned to the teams ROAS principles.
- Drive post launch/campaign results analysis ensuring findings & recommendations are shaping future activities.
Your expertise will also involve working collaboratively with internal partners to activate 'best-in-class' partner execution for all major MX product launches and in lifecycle activation in line with UK strategy and Key Performance Indicators.
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