Data and Insights Specialist

3 months ago

Ipswich, United Kingdom StrategiQ Marketing Ltd. Full time

As a business, we understand that data is an incredibly powerful asset not just for attribution and performance but for strategy and opportunity insight.

Positioned within our Performance Marketing team, you will work closely with the Head of Performance and Account Directors/Marketing Managers in the client services team to support them with actionable insights from raw data. These insights could be simply to highlight campaign or project performance wins for clients, or they could be to fundamentally change the direction of the strategy being undertaken.

You will be meticulous in your processing of data - using a range of industry tools and platforms that are available to identify opportunities. Whilst this will largely be for current clients, there will also be times where the new business team requires analytical support when pitching to new prospects.

A perfectionist by nature, you will go the extra mile to delight clients and colleagues - constantly pushing your own skills and experience as you go. Rather than waiting to be trained and inspired, you will take it upon yourself to further your development and learn new things in an ever-evolving discipline.

Your day-to-day responsibilities will include:

- Being the lead analyst across a selection of client accounts, understanding their requirements and translating to succinct performance updates and reports.
- Analysing performance marketing data and identifying actionable insights that drive growth and continuous improvements.
- Building Google Looker Studio dashboards to surface key data points for clients using existing templates.
- Producing monthly reports with key summaries of performance alongside data driven insights and actionable recommendations
- Setting up basic tags within Google Tag Manager with an understanding of the core concepts.
- Supporting the Head of Performance with implementing new tracking strategies for clients to ensure all digital touch points are tracked effectively and efficiently.
- Auditing client Google Analytics accounts and implementing updates and enhancements to create bespoke, best practise implementations.
- Supporting the wider StrategiQ team with ad-hoc data analysis to guide strategy decisions and pivots.
- Staying abreast of industry best practices and wider developments within the digital analytics space.
- Occasionally assisting with other areas of marketing delivery to support the wider team, such as content uploading, blog writing and reactive design tasks.
- Maintaining a thorough awareness of the company client base and their strategies, enabling you to frequently switch between activities and projects while still keeping client goals front of mind in all your work.

**What we’d like to see**
- 3+ years of experience in a similar role
- Either a marketing/maths/science based degree with a strong mathematical background, or, experience in a similar role
- A passion for analysing data and a natural curiosity
- Exposure to paid media activity and understanding of the key metrics and ability to identify insights
- Understanding of SEO and common tools (Accuranker, Google Search Console)
- Ability to process large amounts of data and provide actionable insights
- Unwavering & acute attention to detail
- Good organisational skills and be able to manage own workload
- Self motivation to improve skills and learn new methods
- Desire to train and become an expert

**What you’ll be bringing home**

Apart from a sense of profound personal accomplishment at the end of each day, you’ll also be bringing home a salary of between £30k to £40k, depending on experience.

We actively support the career development of each member of the team and provide numerous opportunities to progress in your role - whatever that may look like to you.

**What we’ll offer you**

We’ve designed a bespoke benefits package based on the feedback of our team and what means the most to them.

When you work with us, you’ll receive:

- 30 days annual leave
- An annual loyalty bonus
- Individual performance bonuses
- £1000 conference and training budget every year
- Life assurance and critical illness cover
- Everyday health care cover
- Enhanced sick pay
- Volunteering leave and salary sacrifice for extra holiday
- Regular company socials
- Free gym membership (Suffolk office only)
- Enhanced maternity and paternity leave

**Who you’ll be working for**

StrategiQ is an award-winning digital marketing agency filled with some of the best brains in the business; from savvy strategists to deft designers, and website-developing wizards to social media masterminds.

We work together as #OneTeam and #OneAgency, delivering integrated marketing strategies and a full suite of digital services between our three UK studios, partnering with ambitious brands across the globe.

Founded in 2013, StrategiQ is made up of a growing team of over 50 experts; each with their own specialism to offer and a shared vision between them.

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