Senior Marketing

3 weeks ago

London, United Kingdom The Trade Desk, Inc. Full time

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk

The Sales Strategy team is the sales enablement arm of the Sales organization with a focus on supporting revenue growth across The Trade Desk. The Sale Strategy team partners with Sales to provide best-in-class strategic pitch materials – rich in storytelling. The team also works cross-functionally with product, marketing, insights, business intelligence, training and other teams to ensure alignment between sales collateral and The Trade Desk’s capabilities, product features, roadmaps, advertising solutions and positioning within the broader AdTech ecosystem.
As the Sales Strategy Director – EMEA & APAC Advertiser Lead, you will be focused on supporting a team of senior sellers to provide dedicated partnership for the companies highest profile, high-growth, accounts. Your role will be focused on integrating within your assigned sales team and accounts to upsell and pursue across a range of revenue-driving initiatives.
This role requires someone who will drive vision and purpose for the team, conducting long-term strategic planning and looking around corners to identify industry trends. They will also scale the teams' impact by establishing standards and service levels of engagement for the Sales Strategy team. With this role, we are looking for someone who has a passion for synthesizing complex solutions into simplified sales narratives that clearly communicate The Trade Desk’s value to advertisers; With that expertise, you will be responsible for owning the creation of sales collateral that explains technical concepts in a clear and concise manner. You are a strategic thinker, proactive, detail-oriented and data-driven with an eye for curating client-facing materials. You embrace ambiguity and thrive in a dynamic, challenging, ever-changing environment and will be a key consultant to sales leadership and front-line sellers. You love marketing, you have an affinity for AdTech and Big Data, and you want to play an instrumental role in the future of advertising.
Strategic Partnership : Work with a team of client-direct sellers (Business Development – Advertiser), Sales Strategy team members, and others, on in-market narratives and bespoke pitch development for client-facing meetings; project manage entire process from concept to completion; Anticipate the sales team’s need for new materials and insights by regularly meeting with sales and attending client pitches to gain a first-hand understanding of how current materials are “landing” and current client challenges, priorities and objections.
Client Communications : Collaborate with sales and marketing to develop client-facing communications (newsletters, training sessions, etc.) Sales Education : Partner with teams like Product Marketing to develop and implement education sessions around key releases of materials and sales decks to ensure that client messaging is consistent from industry-wide press releases to daily sales calls.
Team Mentorship : Support the continued expansion of the overall Commercial Activation team with on-boarding, peer mentoring. and training new Commercial Activation members.
Proven relevant experience in sales development, media planning, digital strategy, sales/corporate strategy or consulting; ideally within AdTech, the broader digital media industry, the television or streaming industry, at a SaaS company, or media consulting firm.
comfortable with online advertising metrics and KPIs required.
Multi-dimensional, creative thinker : excellence at thinking analytically, strategically, and tactically; ability to formulate a cohesive, data-based, narrative while telling the story in a compelling and concise manner.
Bachelor’s Degree from a four-year university preferred.
All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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