Senior Analyst

4 weeks ago


London, United Kingdom Kanso Marketing Full time

Kanso is a leading marketing effectiveness consultancy.  
We collaborate with many of the world’s best-known brands – helping them to understand the true impact of their marketing – working together to answer specific marketing related questions and planning more effective marketing strategies.

We use techniques such as econometric modelling to build a detailed understanding of every marketing component and all of the influencing factors. Kanso analyses all elements of marketing, from the performance of brand and direct advertising, to price and promotional optimisation, and all within the context of the wider world – from climate change to the rising cost of living.
 
Thoughtful, logical analysis is at the heart of what we do - we thrive on complex challenges, solving problems by exploring new ideas, advancing techniques and paying great attention to detail. 
 
Despite the complexity of our work, our main aim is to communicate this analysis in an easily understandable and actionable way; enabling our clients to more effectively plan their marketing programmes and strategies.
 
We’d like you to join us in developing and adding to these approaches - we are looking for someone with an enquiring mind, a keen attention to detail, and who thrives on using data to solve marketing problems for our clients.
 
The role of Senior Analyst will be to support the rest of the team to produce outstanding marketing mix modelling (MMM) evaluation for our clients. This will include collecting and preparing data from a range of sources, using statistical analysis tools such as R, Eviews and Excel to produce robust models, and then translating the results into presentations to clearly communicate the results and insights to our clients.
 
At Kanso we also pride ourselves on our innovative approach to analysis and insight and you will also get involved in the development of new tools, techniques and other R&D projects alongside the senior members of the team.
 
You will have experience in collating client data, understanding key relationships in the data, building statistical models, interpreting results, and writing presentations. Being able to translate a model into language that resonates with marketing teams is essential; you will have experience of presenting analysis to clients and be confident with day-to-day contact regarding data issues.
 
We currently work flexibility between remote locations and our London office. You will also on occasion travel to client locations to work or present findings.
 
Confident in presenting analysis output to colleagues and clients
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