Marketing Officer

2 weeks ago

London, United Kingdom Kindred | Marketing Recruitment Specialists Full time

My client, a luxury (non-alcoholic) drinks brand is on an exciting trajectory, and to support their growth they are looking for an experienced consumer marketer to join them as Senior Consumer Marketing Manager in London. You will help to accelerate the brands’ position in the premium market in all regions outside of the USA including the UK, UAE and Singapore.
The ideal candidate will have a strong background in marketing campaigns within the premium beverage industry, FMCG or similar. This is a brand new, standalone role with the help of a graphic designer so requires someone who loves being both strategic and hands-on in equal measure as you will be running the majority of campaigns.
You’ll have an entrepreneurial attitude, love consumer marketing and create campaigns that drive awareness with potential consumers across all marketing touchpoints.
Superb organisational, creative, and interpersonal skills are essential. As Senior Consumer Marketing Manager, you will be responsible for developing and executing comprehensive marketing campaigns to enhance brand awareness, drive consumer engagement, and increase market share. You will work collaboratively with the Senior Trade Marketing Manager to ensure alignment with business objectives and deliver impactful marketing campaigns that resonate with the target audience.
and implement strategic marketing campaign plans to effectively promote the beverage brand
market research and competitive analysis to identify market trends, consumer preferences, and opportunities for brand differentiation
and articulate the brand positioning, messaging, and value proposition to establish a strong brand identity that resonates with target consumers
with the graphic designer to develop compelling brand assets, including packaging designs, advertising materials, and digital/social media content
brand activations, events, and sponsorships to enhance brand visibility and engagement with consumers
digital marketing initiatives, including social media, influencer partnerships, and email marketing campaigns, to drive brand awareness and customer acquisition
marketing performance metrics and consumer insights to evaluate campaign effectiveness and optimise marketing strategies
strategic partnerships and collaborations to expand brand reach and enhance brand perception
informed about industry trends, consumer behaviour, and regulatory developments to inform marketing strategies and ensure compliance with industry standards
Skills and experience needed for Senior Consumer Marketing Manager role
The Senior Consumer Marketing Manager role requires a blend of skills, solid campaign marketing experience and exceptional communication skills to manage effective relationships both internally and externally. Degree in Marketing, Business or a related field
experience in marketing, campaign delivery, or similar within FMCG/drinks
experience within a FMCG start-up would be a real bonus
track record of successfully developing and executing marketing strategies that contribute to sales, increase brand visibility and ultimately drive market share
understanding of consumer marketing strategies and campaigns
marketer across social media, digital/web, events/experiential and activations, PR, advertising, partnerships and more
analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
communication, negotiation, and relationship-building skills
thinker with a creative mindset, passion for innovation and brand storytelling
to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
in Microsoft Office Suite; experience with marketing analytics tools and CRM systems is a plus
If you are looking for a creative marketing with freedom and scope please apply for immediate consideration.

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