Senior Marketing Executive

2 weeks ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

Job Description

12 month FTC

Wealth management firm seeking Senior Digital Marketing executive to join the team

Specific responsibility for content creation, corporate communications and branch marketing support.

Messaging & Content Creation

  • Create and develop original content and adapt existing content for marketing communications, digital properties and promotional materials
  • Write original copy and proofread materials to an extremely high standard
  • Reflect the brands messaging throughout all new and existing materials and resources consistently and in-line with the corporate tone of voice - including references to culture where appropriate
  • Ensure that all messaging across corporate and branch materials and website/s is consistent, relevant and up-to-date
  • Work closely with the marketing designer on marketing material creation, provide guidance on copy considerations and review final versions
  • Develop content KPIs with marketing designer for monthly reporting
  • Review/approve branch marketing materials in various formats, maintaining brand integrity and assisting branches with marketing best practice guidance
  • Provide assets and guidance resources for ongoing branch marketing activity, developing new ideas and content on request from branches and the business
  • Produce content for events, coordinating with senior leaders on key messaging
  • Design engaging presentations, to relay key messages
  • Coordinate internal communication events – including ideation, event comms, prep sessions, setup of Zoom webinars, and diary invitations.

Corporate Communications & PR

  • Contribute to the PR strategy and discussions through idea generation based on informed market insights and wider business and marketing strategy knowledge
  • Co-ordinate PR activity and foster relationship with external PR agency
  • Supporting branch brand building through local PR initiatives in relevant consumer press
  • Supporting corporate brand initiatives and brand awareness activities through targeting top tier publications
  • Review and produce press releases in line with the firm’s messaging and compliance considerations for both trade and consumer press activity
  • Manage the media monitoring process using third party software and ensure monthly press activity reporting is accurate
  • Co-ordinate corporate communication activity
  • Work with senior leadership on key messaging for internal and external audiences
  • Produce communications and presentations in line with agreed messaging
  • Contribute to additional internal and external communications projects as they arise

Attributes and Qualifications

  • Experience ideally within wealth management or financial services.
  • Excellent attention to detail essential
  • University degree or equivalent qualification in Marketing, English/English Literature or Journalism preferred
  • Excellent communication skills, including written, verbal and presentational
  • Strong interpersonal skills, with the ability to work cohesively as part of a team, as well as independently
  • Proactive and innovative
  • Sound project management, administrative and organizational skills
  • Ability to prioritize and meet deadlines whilst maintaining a very high standard of accuracy
  • Optimistic, energetic and confident individual
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