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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes the global conversation.Our Commitment to Diversity and InclusionWe believe that a...
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Senior Marketing Executive, Audience Development
4 months ago
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.
Our commitment to diversity and inclusion in the workplace
At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
The Role / Position Overview
The primary responsibility of the role is to provide support to FT Specialist stakeholders regarding audience data, campaign management and marketing platform monitoring. The role also supports the marketing team in executing campaigns under the established governance framework and processes.
This role will also be expected to analyse campaign performance and offer stakeholders recommendations to optimise/refine these initiatives. The main outcome of these initiatives is that they help support the core business objectives, namely growing subscriptions, improving retention, driving user engagement and LTV.
Key Responsibilities
Direct and guide internal stakeholders as to which users should be included in campaigns (for marketing/acquisitions communications and to help drive engagement)
Provide insight, counts and data selections of best fit to achieve campaign objectives
Provide support to stakeholders in the use and understanding of FT Specialist data to enhance/aid decision-making when developing campaigns
Maintain day-to-day contact with stakeholders, contribute to decisions regarding the campaign schedule, and oversee campaign calendars
Provide relevant, timely and in-depth, yet easily digestible campaign analysis, to help shape future campaigns
Help the business understand what impact communications have on engagement, subscription acquisition or subscription retention, as appropriate
Develop reports and dashboards, if relevant, for our stakeholders
Take ownership of the Data Manager, by ensuring it is continuously maintained and organised
Proactively make recommendations in terms of targeting as well as potential new activity, often challenging the status quo
Work in close collaboration with the Data and Tracking team
Responsible for managing and prioritising own workload
Required Skills / Experience
Experience of email campaign management
Enthusiastic about working with a Customer Data & Experience Platform (CDXP)
Familiar with Customer Relationship Marketing (CRM), particularly customer targeting
Strong working knowledge of Microsoft Excel or Google Sheets
The ability to work proactively and be able to operate with limited supervision from the line manager
Numerically adept with a keen eye for detail
Highly organised and able to meet deadlines consistently
Excellent communication skills and ability to effectively meet stakeholder expectations
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here .
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to talent@ft.com and a member of our team will be happy to help.
Have you been previously employed at the FT? *
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As part of the FT’s commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.
This information is voluntary and your application will not be treated differently based on whether or not you provide these details.
Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially. Hiring managers and recruiters cannot see this information on an individual basis.
We may use the data in an anonymised form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.
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