Senior Marketing Executive, Audience Development Specialist
1 week ago
About Us
The Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes the global conversation.
Our Commitment to Diversity and Inclusion
We believe that a diverse and inclusive workplace is essential to our success. We strive to create an environment where everyone feels valued, respected, and empowered to contribute their best work. We are committed to removing barriers and promoting equal opportunities for all employees, particularly those from underrepresented groups.
The Role
We are seeking a highly skilled and motivated Senior Marketing Executive to join our Audience Development team. The successful candidate will provide support to FT Specialist stakeholders on audience data, campaign management, and marketing platform monitoring. They will also work closely with the marketing team to execute campaigns under our established governance framework and processes.
Key Responsibilities
- Provide expert guidance to stakeholders on audience data and campaign management
- Analyse campaign performance and provide actionable insights to optimise and refine initiatives
- Develop and maintain day-to-day contact with stakeholders, contributing to decisions on campaign schedules and overseeing campaign calendars
- Design and deliver reports and dashboards to support stakeholder decision-making
- Take ownership of the Data Manager, ensuring it is continuously maintained and organised
- Proactively identify opportunities for targeting and new activity, challenging the status quo
- Collaborate closely with the Data and Tracking team
- Manage and prioritise own workload effectively
Requirements
- Experience in email campaign management
- Enthusiasm for working with Customer Data & Experience Platforms (CDXP)
- Familiarity with Customer Relationship Marketing (CRM), particularly customer targeting
- Strong working knowledge of Microsoft Excel or Google Sheets
- Ability to work proactively with limited supervision
- Numerical aptitude with a keen eye for detail
- Highly organised with excellent time management skills
- Excellent communication skills and ability to meet stakeholder expectations
What's in it for you?
We offer a range of benefits, including generous annual leave allowances, flexible working, medical cover, enhanced maternity and paternity packages, subsidised gym memberships, and Giving Back opportunities. Our benefits vary depending on location, but we are committed to providing best-in-class perks across all our offices.
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