Senior Marketing Executive, Audience Development Specialist
2 weeks ago
About Us
The Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.
Our Commitment to Diversity and Inclusion
We believe that a diverse and inclusive workplace is essential to our success. We strive to create an environment where everyone feels valued, respected, and empowered to contribute their best work. Our commitment to diversity and inclusion is reflected in our hiring practices, employee development programs, and community engagement initiatives.
The Role
We are seeking a highly skilled and motivated Senior Marketing Executive to join our Audience Development team. The successful candidate will be responsible for providing support to FT Specialist stakeholders regarding audience data, campaign management, and marketing platform monitoring. This role will also involve analysing campaign performance and providing recommendations to optimise and refine initiatives.
Key Responsibilities
- Provide insight and data selections to achieve campaign objectives
- Support stakeholders in the use and understanding of FT Specialist data
- Maintain day-to-day contact with stakeholders and contribute to decisions regarding campaign schedules
- Develop reports and dashboards to support stakeholders
- Take ownership of the Data Manager and ensure it is continuously maintained and organised
- Proactively make recommendations on targeting and new activity
Requirements
- Experience of email campaign management
- Enthusiasm for working with a Customer Data & Experience Platform (CDXP)
- Familiarity with Customer Relationship Marketing (CRM), particularly customer targeting
- Strong working knowledge of Microsoft Excel or Google Sheets
- Numerically adept with a keen eye for detail
- Highly organised and able to meet deadlines consistently
- Excellent communication skills and ability to effectively meet stakeholder expectations
What's in it for you?
We offer a range of benefits, including generous annual leave allowances, flexible working, medical cover, enhanced maternity and paternity packages, subsidised gym memberships, and Giving Back opportunities. Our benefits vary depending on location, but we are committed to providing best-in-class perks across all our offices.
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