Senior Marketing Executive, Audience Development Specialist
2 weeks ago
The Financial Times is a leading global news organisation dedicated to delivering high-quality, independent journalism. Our mission is to provide our audience with accurate, unbiased, and engaging content that informs and inspires.
The RoleWe are seeking a highly skilled Senior Marketing Executive to join our Audience Development team. As a key member of our marketing team, you will be responsible for providing support to FT Specialist stakeholders regarding audience data, campaign management, and marketing platform monitoring.
Your primary responsibility will be to analyse campaign performance and offer stakeholders recommendations to optimise and refine these initiatives. You will also be expected to maintain day-to-day contact with stakeholders, contribute to decisions regarding the campaign schedule, and oversee campaign calendars.
Key Responsibilities- Direct and guide internal stakeholders on user inclusion in campaigns to drive engagement
- Provide insight, counts, and data selections to achieve campaign objectives
- Support stakeholders in using FT Specialist data to enhance decision-making
- Maintain day-to-day contact with stakeholders and contribute to campaign schedule decisions
- Provide timely and in-depth campaign analysis to shape future campaigns
- Help the business understand the impact of communications on engagement and subscription acquisition/retention
- Develop reports and dashboards for stakeholders
- Take ownership of the Data Manager and ensure it is maintained and organised
- Make recommendations on targeting and new activity, challenging the status quo
We are looking for a highly organised and numerically adept individual with excellent communication skills and the ability to work proactively with limited supervision. You should have experience in email campaign management, be enthusiastic about working with a Customer Data & Experience Platform (CDXP), and have a strong working knowledge of Microsoft Excel or Google Sheets.
What's in it for you?The Financial Times offers a range of benefits, including generous annual leave allowances, flexible working, medical cover, and enhanced maternity and paternity packages. We are committed to providing a supportive and inclusive environment that values diversity and promotes career development.
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes the global conversation.Our Commitment to Diversity and InclusionWe believe that a...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes the global conversation.Our Commitment to Diversity and InclusionWe believe that a...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes the global conversation.Our Commitment to Diversity and InclusionWe believe that a...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes the global conversation.Our Commitment to Diversity and InclusionWe believe that a...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global business and financial news organization that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary on global business, finance, and politics.Our CultureWe value a culture that is...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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London, Greater London, United Kingdom The Financial Times Full timeAbout UsThe Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.Our Commitment to Diversity and InclusionWe believe that a diverse...
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