Senior Marketing Executive, Audience Development Specialist
3 weeks ago
About Us
The Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes public opinion.
Our Commitment to Diversity and Inclusion
We believe that a diverse and inclusive workplace is essential to our success. We strive to create an environment where all employees feel valued, respected, and empowered to contribute their best work. Our commitment to diversity and inclusion is reflected in our hiring practices, employee development programs, and community engagement initiatives.
The Role
We are seeking a highly skilled and motivated Senior Marketing Executive to join our Audience Development team. The successful candidate will be responsible for providing support to FT Specialist stakeholders regarding audience data, campaign management, and marketing platform monitoring. This role will also involve analysing campaign performance and providing recommendations to stakeholders to optimise and refine marketing initiatives.
Key Responsibilities
- Provide expert guidance to stakeholders on audience data and campaign management
- Develop and maintain day-to-day contact with stakeholders to ensure effective campaign execution
- Analyse campaign performance and provide actionable insights to stakeholders
- Collaborate with the Data and Tracking team to ensure seamless integration of marketing data
- Develop and maintain reports and dashboards to support stakeholder decision-making
- Take ownership of the Data Manager to ensure it is continuously maintained and organised
- Proactively identify opportunities to improve campaign targeting and performance
Requirements
- Proven experience in email campaign management and customer data analysis
- Strong working knowledge of Microsoft Excel or Google Sheets
- Excellent communication and interpersonal skills
- Ability to work proactively and operate with limited supervision
- Numerically adept with a keen eye for detail
- Highly organised and able to meet deadlines consistently
What We Offer
We offer a competitive salary and benefits package, including generous annual leave allowances, flexible working arrangements, and access to professional development opportunities. We are committed to creating a supportive and inclusive work environment that values diversity and promotes employee well-being.
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