Senior Marketing Executive, Audience Development Specialist
3 weeks ago
About Us
The Financial Times is a leading global business and financial news organization that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary on global business, finance, and politics.
Our Culture
We value a culture that is empowering, warm, and welcoming, where our employees feel valued and supported. We believe in fostering a diverse and inclusive work environment that encourages collaboration, creativity, and innovation.
The Role
We are seeking a highly skilled Senior Marketing Executive, Audience Development Specialist to join our marketing team. The primary responsibility of this role is to provide support to our stakeholders regarding audience data, campaign management, and marketing platform monitoring.
Key Responsibilities
- Direct and guide internal stakeholders on user inclusion in campaigns to drive engagement and acquisition.
- Provide insights, counts, and data selections to achieve campaign objectives.
- Support stakeholders in using and understanding FT Specialist data to enhance decision-making.
- Maintain day-to-day contact with stakeholders, contribute to campaign schedule decisions, and oversee campaign calendars.
- Provide timely and in-depth campaign analysis to shape future campaigns.
- Help the business understand the impact of communications on engagement, subscription acquisition, or retention.
- Develop reports and dashboards for stakeholders.
- Take ownership of the Data Manager, ensuring it is continuously maintained and organized.
- Proactively make recommendations on targeting and new activity.
- Work closely with the Data and Tracking team.
- Manage and prioritize own workload.
Requirements
- Experience in email campaign management.
- Enthusiasm for working with a Customer Data & Experience Platform (CDXP).
- Familiarity with Customer Relationship Marketing (CRM), particularly customer targeting.
- Strong working knowledge of Microsoft Excel or Google Sheets.
- Ability to work proactively with limited supervision.
- Numerically adept with a keen eye for detail.
- Highly organized and able to meet deadlines consistently.
- Excellent communication skills and ability to meet stakeholder expectations.
What's in it for you?
We offer a range of benefits, including generous annual leave allowances, flexible working, medical cover, enhanced maternity and paternity packages, subsidised gym memberships, and Giving Back opportunities. Our benefits vary depending on location, but we are committed to providing best-in-class perks across all our offices.
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